TCL Electronics just hit a major milestone—25 years of transforming the way Filipinos live. From stunning TVs to smart appliances, TCL has been a constant in homes across the country. And with OMDIA 2024 recognizing the brand as the Triple Global Top 1 TV Brand in Mini-LED, Google TV, and Ultra-Large TVs (85” and above), it was only fitting to celebrate big.
The 2025 TCL Grand Launch held at Okada Manila embraced the theme “Legendary Moment, Timeless Greatness,” taking guests through TCL’s legacy of innovation and its vision for the future.
Innovation at the Heart of Filipino Homes
Whether it’s powering family movie nights or making chores less tedious, TCL products are designed with the Filipino lifestyle in mind.
Griffin Zhang, General Manager of TCL Asia Pacific, emphasized this mission:
“In the past, TCL has achieved remarkable results in the Philippine market… Looking ahead, TCL will continue to uphold the principle of ‘Technology Creates A Better Life.’”
Peter Chen, CEO of TCL Philippines, added:
“We are not a follower, but a trailblazer… For us, being fashionable is to create a diverse sensory experience through the combination of technology and art.”
2025 Lineup: Smarter, Cooler, Cleaner
TCL unveiled a bold set of new products:
- The X11K QD-Mini LED TV, the most advanced yet.
- FreshIn 3.0 Air Conditioners, with fresh air tech and smart control.
- Super Drum Combo+ C682 Washer/Dryer and AAT Inverter+ C436BMSB Refrigerator, built for modern efficiency.
Global Reach, Olympic Spirit
TCL also spotlighted its global partnership with the International Olympic Committee—a collaboration that runs through 2032.
“Being a global technology leader, TCL believes in the power to ‘Inspire Greatness,’” shared Shae Yu, TCL Philippines Deputy Marketing Director.
“Whether you’re an athlete chasing gold or just chasing your toddler around the house—we’ve got your back.”
Filipino pole vault star EJ Obiena shared his thoughts:
“I think the partnership is great – it’s about chasing greatness, constant improvement, and perfection.”
Celebrities Onboard: Rhian & Valeen Join the Family
TCL also introduced its newest brand partners, actress Rhian Ramos and TV personality Valeen Montenegro, both excited to be part of the TCL journey.
“Joining the TCL journey has been super exciting!” said Rhian.
“It’s not just about being a part of a brand; it’s about being part of something that really focuses on innovation and bringing people the best experiences. For me, being a TCL Brand Partner means I get to align myself with a brand that truly cares about quality and design, while also making sure everyone can enjoy a cooler, smarter lifestyle.”
Her favorite? The TCL FreshIn 3.0 Air Conditioner:
“What’s really amazing about it is the voice command feature that works even without Wi-Fi… The fact that it delivers powerful performance while being mindful of energy consumption makes it not just smart but also sustainable.”
For Valeen, it’s all about the TCL QD MiniLED TV:
“It has truly changed the game at home… The QLED picture is so clear and vibrant—it never disappoints! I’m just so proud of how it made our personal space so homey. Especially coming home after a long day’s work.”
She also shared what the partnership means to her:
“Becoming part of TCL feels like joining a brand that truly understands innovation and heart. For me, being a TCL Brand Partner means getting to work with a team that loves what they do — and it shows.”
A Toast to What’s Next
The evening ended with a heartfelt toast led by Cyd Montebon and Wesley Yang of TCL Philippines.
Montebon shared:
“To our cherished partners… thank you for your faith and support and for being part of this historic occasion.”
Yang closed with:
“TCL is a promise to innovate, connect, and redefine. And after tonight, it’s evident that the best is yet to come.”
From Living Rooms to Legacies
For 25 years, TCL has been more than just a brand—it’s been a part of how Filipinos live, connect, and create memories at home. From groundbreaking products to partnerships rooted in excellence, TCL is redefining what it means to lead with purpose.
As the next chapter begins, one thing is clear: TCL isn’t just building smarter homes—it’s building a smarter future for every Filipino. With passion, innovation, and heart, the brand continues to inspire greatness—one screen, one appliance, one family at a time.
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