TCL and Abenson Unveil the Titan of Immersive Display: 115-inch TCL C7K QD-Mini LED TV
Home entertainment has officially reached a new milestone. Building on the momentum of ever-expanding screen sizes, TCL Electronics—the Triple Global Top 1 TV Brand and the No. 1 Panel TV in the Philippines—has partnered with Abenson, the country’s leading appliance store, to introduce the largest and most advanced display yet: the 115-inch TCL C7K Premium QD-Mini LED TV. Designed to transform living rooms into private theaters, this innovation delivers breathtaking clarity, immersive scale, and next-level audio-visual performance.
The grand launch, held at Abenson Greenhills Madison in San Juan, set the stage for a cinematic showcase that gave guests a first-hand experience of the C7K’s power. Inside the venue, the theme “Experience Cinema Viewing at Home” came alive. Rows of plush recliner chairs invited attendees to sink in, as the lights dimmed and the 115-inch screen filled the room with dazzling brilliance. With popcorn and slushies in hand, the atmosphere was nothing short of a private movie premiere—only this time, the theater was powered by TCL’s cutting-edge technology.
The TCL C7K Premium QD-Mini LED TV combines ultra-large screen immersion with stunning picture precision and rich, dynamic contrast thanks to its QD-Mini LED technology. Every frame bursts with lifelike detail, making it possible to enjoy your favorite blockbusters, series, or even sports matches at a scale that rivals the big screen. The massive display doesn’t just elevate watching—it redefines what it means to experience entertainment at home.
With this launch, TCL and Abenson are setting a new standard for Filipino households: the future of cinema isn’t outside—it’s right in your living room.
(L-R) Abenson executives: Brand Head James Valdez, District Manager Therry Magbuo, District Manager MM Madz Guzman, Marketing Lead for Entertainment Category Lyndon Nagar, Retail Marketing Head Apple Ma with TCL executives: Deputy Director of Sale Cyd Montebon, Deputy Marketing Director Shae Yu Xialong , Mr. Charlie Huang – Deputy Product Director of Brownline, Assistant Product Manager of Brownline Oriana Jiang and Brand Manager Joseph Cernitchez
Kicking off the main program, Ms. Cyd Montebon, TCL’s Deputy Director of Sales, warmly greeted guests, saying, “As we have reached another milestone for TCL being the No. 1 spot in the Panel TV Brand category, we wanna introduce to you our newest offering, the massive 115” TCL C7K QD-Mini LED TV giving an ultra-clear and immersive cinematic experience. For sure, movie buffs will love this!”
Ms. Cyd Montebon, TCL’s Deputy Director of Sales
Ms. Apple Ma, Retail Marketing Head of Abenson, then delivered the good news to the guests, unveiling the season’s hottest partnership and promotion. “At Abenson, our mission is to bring the good life to every Filipino household. Through our partnership with TCL—renowned for its technological leadership and innovation—we are proud to introduce a product that raises the bar in home entertainment. Together, we are committed to delivering premium experiences that blend innovation, performance, and luxury.”
Giving a quick presentation and product talk of what to expect for the newest 115” TCL C7K QD-Mini LED TV is Mr. Charlie Huang, Deputy Product Director of Brownline, TCL Philippines.
“Aside from giving a supersized TV experience, these TVs represent a significant leap forward in clarity and brightness, combining Quantum Dot technology with Mini LED backlighting to deliver ultra-precise contrast, vibrant colors, and deeper blacks, even in well-lit rooms. We engineered this to redefine true clarity—not just sharper visuals, but a picture that feels more alive, more real, and more responsive to everything you love to watch. See it for yourself and immerse in an ultra clarity experience,” Mr. Charlie explained.
Mr. Charlie Huang, Deputy Product Director of Brownline, TCL Philippines
The excitement just didn’t stop there. TCL Brand Partners and lifestyle content creators namely: comedienne and content creator Ashley a.k.a. Petra Mahalimuyak Rivera, art connoisseur Big Boy Cheng and the Cariaso family — TV personality and yoga instructor Erika Padilla and Blackwater Bossing Head Coach Jeff Cariaso took center stage, enthusiastically sharing their personal experiences with TCL products.
Comedienne Ashley Rivera, clearly impressed by the new 115” TCL C7K QD-Mini LED TV, exclaimed, “I would say that the TCL 115” C7K QD-Mini LED TV is absolutely breathtaking! It’s not just big; it’s an incredibly immersive experience. The clarity and vibrant HDR quality delivered by the QD-Mini LED technology are stunning, making every scene feel more alive and bringing a genuine cinematic feel right into your living room. It truly redefines what ‘watching TV’ means.”
For Bigboy Cheng, it’s the massiveness that took him by surprise. “TCL has truly delivered on their promise of bringing the cinema home. The 115” C7K QD-Mini LED TV is magnificent – the size alone is commanding, but it’s the combination of that grand scale with the ultra-precise contrast and brilliant colors from the QD-Mini LED that makes it so impressive. It’s an instant upgrade to a premium home theater experience.”
Ms. Apple Ma, Retail Marketing Head of Abenson
Even the husband and wife tandem of Jeffrey and Erika Cariaso are amazed with the new 115” TCL C7K QD-Mini LED TV. She enthused, “The sheer scale of the 115” C7K immediately transforms the room into a private cinema. The QD-Mini LED picture quality is unbelievably crisp, with colors that just pop and incredible depth. It’s truly a game-changer for home entertainment.”
Also the same reaction as Jeff’s, “I’m genuinely astonished by the sheer scale of this TV screen! The TCL 115” C7K QD-Mini LED TV is absolutely perfect for anyone who dreams of bringing the full cinema experience right into their home. The ability to immerse yourself in entertainment of this magnitude, all from the comfort of your own living room, is truly amazing.”
TCL Brand Partners Bigboy Cheng, Ashley Rivera, Erika Padilla-Cariaso and Coach Jeffrey Cariaso
And the most enthusiastic moment everyone was waiting for has arrived! TCL is rolling out an exclusive C7K Launch Promo only at Abenson’s! From August 1-10, you can get the impressive TCL 115” C7K for a special price of ₱590,999. What’s more, you’ll receive premium freebies valued at ₱63,990, including a 2HP Inverter Air Conditioner (TAC-19CSD/P7) and a Top Loading Water Dispenser (TY-LWYR87).
Wrapping up the program is TCL Brand Manager Joseph Cernitchez. He says as a closing remark, “”This launch is more than just the unveiling of a new product—it reflects TCL’s ongoing mission to elevate how Filipinos experience home entertainment,” said Joseph Cernitchez, Brand Manager of TCL Philippines.
“We’re especially grateful to our partners at Abenson for helping bring this innovation closer to Filipino homes. The TCL 115” C7K QD-Mini LED TV represents the next level in immersive viewing, and we’re proud to make this milestone available through a strong and trusted retail partnership. We look forward to continuing to push boundaries and deliver exceptional value to our customers.””
For more information about the TCL 115” C7K QD-Mini LED TV, go to https://www.tcl.com/ph/en.
