The Tindahan ni Aling Puring Sari-sari Store Negosyo Convention, Puregold’s annual celebration of small business owners, sparkled with excitement as stars from the entertainment industry graced the event.
Shoppers, guests and store owners were in for a special treat as they got to see the cast of “Ang Lalaki sa Likod ng Profile” in person during the press conference held at the Sari-sari Store Negosyo Convention at the World Trade Center.
Filmmaker and producer Chris Cahilig delivered the welcome remarks, while director Victor Villanueva entertained and inspired the audience with his behind-the-scenes anecdotes.
Besides getting the best deals and discounts from their favorite brands TNAP members also got to learn more about Puregold’s latest “Retailtainment” series. “Ang Lalaki sa Likod ng Profile” is the latest addition to Puregold’s retailtainment offerings on the Puregold Channel YouTube platform, following the success of “GV Boys” and “Ang Babae sa Likod ng Face Mask.”
These online series provide a platform for young digital natives to connect with classic Filipino stories.
The story of “Ang Lalaki sa Likod ng Profile” revolves around Bryce (Wilbert Ross), a young gamer embarking on his journey into the world of dating with the virtual wingman Angge (Yukii Takahashi) by his side.
The supporting cast of “Ang Lalaki” including Kat Galang (Genski), Migs Almendras (Ketch), Marissa Sanchez (Bessie), Star Orjaliza (Yaya Aimee), Moi Marcampo (Chili Anne), TJ Valderrama (Cyrus), and Anjo Resurreccion (Jerry) were also present to answer questions during the open forum.
During the press conference, Wilbert Ross and Yukii Takahashi shared their insights about the story and showcased their onscreen chemistry, charming the audience. Wilbert also treated his fans with a song number during one intermission.
Exciting surprises awaited participants at the press conference, including raffle draws for grocery packs worth P2,500 each, as well as grand prizes such as brand-new smartphones and laptops.
Puregold’s Tindahan ni Aling Puring (TNAP) program serves as a vital link between brands and the masses, particularly in small urban and rural communities. By tapping into the extensive network of neighborhood sari-sari stores, which have become an integral part of Filipinos’ daily lives, brands can gain widespread acceptance and distribution. The TNAP program offers bulk discounts, financial aid opportunities, seminars, and networking events, connecting over 800,000 TNAP members, including sari-sari store owners, with brands and suppliers. One notable event is the Tindahan ng Aling Puring Convention, where brands can sell their products at discounted prices, conduct seminars, and engage with business owners and sari-sari store operators.
Puregold’s President, Vincent Co, emphasizes the convention’s significance in fostering relationships between big brands and sari-sari stores. The convention serves as a platform to promote mutually beneficial partnerships and support the growth of both established brands and thriving small businesses. Prominent FMCG companies, including Nestle, URC, Unilever, P&G, San Miguel, and Coca-Cola, among others, participate in the convention, demonstrating their commitment to the program and their desire to strengthen connections with sari-sari stores. Puregold aims to nurture these relationships over time, ensuring the continued success of both brands and sari-sari stores across the country.
