SMART HOME CHOICES: LG Launches Smart Home Appliances

Global leader and technology innovator LG Electronics (LG) beefs up its line-up of energy efficient home appliances with the launch of new refrigerator and washing machine models that feature the latest in Inverter technology.

As part of the LG Smart Appliances series, the company recently unveiled the new side by side refrigerator with Inverter Linear Compressor as well as the new front load and top load washing machines with Inverter Direct Drive system.

Inverter Linear Refrigerators

LG promotes its Inverter Linear side by side refrigerators equipped with the smart feature called the Door-in-Door (DID). This feature provides quick and easy access commonly accessed food and drinks. Frequent trips to the refrigerator is made more energy efficient with this new feature, minimizing energy consumption by as much as 16%.

The Inverter Linear Compressor prevents mechanical loss by using only one friction point driving the piston, in comparison to a conventional compressor which works on four friction points. Thus, this core technology allows the refrigerator to work quietly and with less vibration. The same system is also designed to maintain a steady temperature—ensuring stored food products stay fresh and safe for consumption for a longer period. 41% energy efficiency is reached with this technology and the durability of the motor is backed up with a 10-year motor warranty.

LG helps pave the way to freshness through its unique feature called the Hygiene Fresh. This promotes inner air circulation and eliminates odor and bacteria through the 4-step filtration system that guards against dust, bacteria, fungi and odor. This filter system eliminates up to 99.99% of bacteria within 15 minutes.

Sheryl Tayag, product manager of LG Electronics Home Appliances, stated: “Our Inverter Linear refrigerators are powerful machines and yet they are 41 percent more energy-efficient than conventional models. So with our Smart appliances, not only are you able to do a little good for the environment, you also get substantial energy savings.”

Tayag also mentioned that LG is proud to introduce this year their newest line-up of 2-Door No Frost Refrigerator that features Inverter Technology. These products are also guaranteed with a 10-year motor warranty is equipped with great features like Hygiene Fresh, Door Cooling, LED Lighting and Fresh O Zone.

Inverter Direct Drive
LG introduces the biggest capacity for Front Load and Top Load Washing machine models in the market, equipped with its core technology: Inverter Direct Drive. The Inverter Direct Drive system on its front-load and top-load washing machines increases the motor’s efficiency, thus making it less prone to breakdowns. The simplified mechanism—no belt and pulley unlike in traditional motors—also helps reduce noise levels, and increase energy and cost efficiency. This comes with a 10-year motor warranty proving that the washing machines are very durable.

LG proves to be the foremost innovator in Home Appliance Smart Technology with a smart feature like the 6 Motion Direct Drive. LG 6 Motion enables the drum to not only move in tumble motion but also adds stepping, filtration, rolling, scrubbing and swing. This feature offers perfect washing performance that delivers a complete and efficient washing solution just like hand wash.

LG washing machines also feature the Smart Diagnosis, a simple and quick service solution. With the smart diagnosis feature the WM can directly communicate via phone to LG service center to detect which among the 78 common problems are occurring in your washing machine.

Smart features also present in LG top load washing machines include: 1. Warm Wash – a heating system that increases water temperature to 60 degrees Celsius – helping eliminate bacteria on your baby’s clothes. 2. Auto Lint Cleaner – a built-in filter which floats on the surface of the water and drained automatically during the finish course cycle. 3. Smart rinse – using a smart jet system, less water is used by not filling the tub. 4. Smart Lid – slowly closing the cover to prevent it from slamming on your fingers.

 Smart choice
“More than the superior technology behind each product, what’s truly smart about LG’s new line of Home Appliances is the enhanced user experience that comes with the use of our products,” Tayag added. “Each of our Inverter technology-based refrigerators and washing machines come with a 10-year warranty. It’s our way of adding consumer value to the LG Smart Appliances experience.”

For more information about the LG Smart Appliances series, visit or, like LG’s official Facebook page “LG Philippines”, or follow LG on Twitter or Instagram using the hash tag #LGPhilippines.

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