Miss Philippines Earth 2014 Kicks off at SM

The beautiful candidates of Miss Philippines Earth 2014 take over SM Supermarket Megamall and the Mega A Event Center to show everyone just what “beauty for a cause” is all about. More than beauty and brains, delegates of the Miss Philippines Earth have green advocacies that separate them from the rest of the pageant world.

Beauties for a cause Join the M.O.B.
SM Supermarket, SM Hypermarket, and Savemore Market will serve as platforms for the Miss Philippines Earth 2014 in spreading environmental awareness among shoppers as they host several pre-pageant events. The partnership gives a healthy boost to SM’s pioneer campaign for reusable bags – Join the M.O.B. (MyOwnBag) – which encourages shoppers to reuse their shopping bags. The delegates will also serve as ambassadresses of the SM Greenbag, the first reusable bag in the country, by encouraging more and more shoppers to choose to reuse. Hand in hand, the partnership between the SM Food Retail Group and Miss Earth continues to bring us closer to a cleaner and greener tomorrow.


SM’s green path to the crown
Towards this year’s crown, SM Supermarket, SM Hypermarket, and Savemore Market have laid a green path to help this year’s delegates spread environmental awareness across thousands of people that go to the stores. Fun games, exciting trivia, and an exhilarating presentation especially prepared by the girls are all spread across a schedule that optimizes their time as they compete to become this year’s Miss Philippines Earth. The delegates will take on SM’s Cooking Challenge at SM Supermarket and SM Hypermarket Fairview on April 11, do good deeds on Easter Sunday also at SM Supermarket and SM Hypermarket Fairview, and join the 5-day Sale to promote green initiatives at SM Supermarket San Lazaro and SM Hypermarket Bicutan on May 2. The grand coronation night is on May 11 at the Mall of Asia Arena.

#MPE2014 #JointheMOBatSM #SMSupermarket #SMHypermarket #SavemoreMarket


Outdoor: Backpacks with an Attitude

Nokia X marks the spot for Pinoys