Before TW Steel, big watches just seemed a bit awkward to wear, especially for slimmer males and svelte females, but somehow, Father-Son duo Ton and Jordy Cobelens was able to make oversized watches the coolest thing to happen to timepieces for quite some time.
Dutch by design, big in attitude and peerless in class, TW Steel has become the new school for time. Unashamed to be different and taking strength from size, they have carved a new timeline in the watch market since their arrival in 2005.
And to celebrate its 10 successful years, TW Steel is again making a BIG STATEMENT with unique timepieces that are nothing short of spectacular.
In front of an excited group of media guests, TW Steel unveiled the Limited Edition ‘Apex’ Canteen Style timepiece. The brand has created 200 ‘Apex’ models to celebrate not only the company’s success in growing worldwide over the past decade but also the success of its flagship Canteen Style design. Created to represent the very pinnacle of TW Steel style, these Limited Edition Canteen timepieces (TWAC 10 – 45mm), in addition to being Swiss Made, houses an ETA 7750 Valjoux Chronograph Automatic movement for added accuracy and sapphire crystal.
The expanded bracelet offerings, the steel bracelets, in the re-styled Canteen Collection are a major attraction. Of particular distinction are the new 2-tone timepieces being introduced, very much on-trend with current tastes but equally timeless in their overall look.
The new steel bracelet introductions are presented in a wide variety of looks including brushed steel, PVD rose gold plating and PVD yellow gold plating – and in the case of the 2-tone editions, a combination of the steel and PVD plated offerings.
Another notable highlight is the use of vintage leather straps on the new Canteen models, something which differentiates the new collection substantially from the existing Canteen models. The new Canteen Collection stands out with a more antique and aged-look flair. The other new leather straps are thicker and have an appealing bold stitching which makes the timepiece truly stand out.
Each ‘Apex’ model sports an opulent real crocodile leather brown strap and is 10 ATM waterproof. The attention to detail carries through all the way to the stylish 10th anniversary watch box.
“Personally, I take a great degree of satisfaction that ten years on from the introduction of our first Canteen Collection, there’s still room to develop the range as we’ve done with the 2015 models,” enthused TW Steel co-founder and Chief Design Officer Ton Cobelens.
He continued; “Canteen has showed its staying power in the market and we know how much people love their pieces. Re-styling isn’t done for the sake of it; it’s only done to improve the design aesthetically or technically. We’ve kept the DNA of these models to satisfy the consumer but we’ve obviously enhanced their appeal with the new adaptations and style improvements. It’s exciting to see such growth in the Canteen range, with the new collection taking us to around 200 designs. It’s been a substantial task but I’ve taken great delight in it knowing the enduring legacy of this design and its integral role in the success, both past, present and future, of TW Steel.”
The Special Limited Edition 10th Anniversary watch, otherwise known as the “Apex Canteen” will only be limited to 200 units to celebrate the immense success of the brand and their “Canteen Style Design”, with only 15 watches allocated for the Philippine market.
But that is not all. How about a timepiece with a total of 4.669 carats VVS diamonds?
Taking it a step further, TW Steel has also created a unique one-off presentation of a Diamond ‘Apex’ Canteen Style execution.
Sharing many of the same features as the Limited Edition ‘Apex’ Canteen editions, the unique diamond edition sparkles with 120 1.1mm and 267 1.5mm full cut VVS diamonds on both the bezel and the case totaling 4.669 carats. The embossed black dial also hosts 2 VVS diamonds to replace the famed two dots of the TW Steel logo.
Designed purely to capture imaginations to the possibility of highly-stylized oversized timepieces, this diamond encrusted edition will serve as a centre-piece for the brand in its anniversary celebrations.
“We really wanted to produce an anniversary watch that stood out but maintained our heritage at the same time,” shared TW Steel co-founder and Chief Design Officer Ton Cobelens. “Apex means peak, and we feel that our limited edition models represent the peak of our Canteen design, it’s the pinnacle of our collection and something very special to commemorate ten years of ‘Big Time’ with TW Steel. Our one-off diamond edition is simply the epitome of luxurious oversized design. It’s a statement piece and it represents that we have no boundaries when fusing the boldness of TW Steel with sheer opulence!”
In the past ten years, TW Steel has made itself into one of the most coveted timepieces by every wrist worldwide. They have evolved and molded themselves into a serious statement timepiece and are now referred to as the “smart choice of successful people”.
With all these achievements and milestones, the brand continues to remain just as focused and motivated as when it started. TW Steel has seen its potential in the past ten years and is now rearing to outdo itself in the next years to come. Today the goal remains the same: to make something that is visually stunning and a thrill to buy. TW Steel – it is not a watch, it is a statement.
TW Steel started out in The Netherlands in 2005 and was founded by the Father-Son duo Ton and Jordy Cobelens. A simple conversation in 2005 on the popularity of oversized watches was all the catalyst needed for Ton Cobelens to take a bold step into action. Seizing the opportunity he designed and produced the first ever collection from his house. The iconic TW01, TW02, TW03 and TW04 were born and so began the epic TW Steel story. The original TW Steel timepieces came in under the radar to change the game in 2005. Today, the bold designs are still an immediate hit with watch lovers hooked on the larger than life attitude encased in premium materials, kick-starting an incredible success story and a growing fan base worldwide.
Ten years has been, to put simply, BIGTIME. The brand grew tremendously worldwide and has since been critically observed by several watch brands over the past years waiting to see what the brand will showcase next. TW Steel boasts itself with pride having opened their first boutique store in the Philippines in 2008 at The Podium Mall. To this day, the flagship boutique stands strong and is one of the top performing points of sale for the brand’s local retailer, Swiss Prestige. Six years later, there are now seven stand-alone TW Steel boutiques and over thirty multi-brand stores carrying TW Steel in their portfolio.
Aside from the distinct, innovative, and eye-catching design the oversized watches of TW Steel offers to the public, the brand has been active in collaborating with global brand ambassadors such as former Formula One British driver David Coulthard, American singer, composer and TV Personality Kelly Rowland, Italian professional motorcycle racer and multiple MotoGP World Champion, Valentino Rossi and international DJ/Producer Mitchel Niemeyer from Netherlands. Local collaborations with several celebrities and personalities were likewise established over the years such as Marvin Agustin, Coach Rio de la Cruz, Venus Raj, and Chieffy Caligdong have worked with TW Steel in launching the Pilot Collection in 2013. On the other hand Nico Bolzico, James Younghusband and Sebastian Ripoll were the leading personalities for the introduction of the Slim Line Collection in 2014. The brand has been an annual sponsor of the prestigious Mercedes Trophy Golf Tournament for the past six consecutive years.
TW STEEL 10 YEARS OF BIG TIME PHOTO CONTEST
The year 2015 is a big one for the brand and to kick-off the celebration, TW Steel is hosting a “BIG TIME Photography Contest” in the Philippines.
Entries will be accepted starting July 1, 2015 to September 15, 2015 in select TW Steel boutiques. The contest is open to the public of at least 18 years of age and who currently reside in the Philippines. With the subject of each photograph being a TW Steel watch, there will be two categories for everyone to participate in: Lifestyle Shot and Product Shot. A maximum of 3 entries may be submitted per category per person.
The winner of each category will win Php50,000.00 and a TW Steel Watch. Special prizes will be given to the top 10 finalists per category as well. All finalists will have their pictures featured in the TW Steel Photo Exhibit at the atrium level of Shangri-La Plaza Mall, EDSA. For more details, see the Facebook page of TW Steel Philippines to find out more about the Terms and Conditions of the contest.
TW Steel is available at the TW Steel Boutiques (The Podium, Shangri-La Plaza, SM Mega Fashion Hall, SM Aura Premier, Century City Mall & SM City North Edsa), Lucerne, Chronos, Swissgear, WristPod, Adora and Le Temps (New Port Mall).