Manulife concluded its most recent run of its Peso Smart program, held in partnership with the Business Management Society (BMS) of De La Salle University (DLSU). The three-week financial literacy program taught over 50 university students valuable lessons on financial planning, growing their money, and business resilience.
“Since the program’s inception in 2017, we have evolved our Peso Smart program to reach and educate more Filipino students on the importance of building smart financial habits. Given today’s online distance learning environment, we are delighted to partner with DLSU’s Business Management Society to bring Peso Smart experience to their members virtually, and teach more students the value of being financially independent,” said Melissa Henson, Senior Vice President and Chief Marketing Officer of Manulife Philippines. “After they graduate from the university, these students will be earning their own money, so it’s important that they have the right financial mindset and tools as early as now.”
Manulife Philippines’ partnership with DLSU BMS started in July 2020 when the insurer tapped 20 university students as the pilot run’s participants. The students’ feedback helped in developing and enhancing the learning modules, making them more relevant and insightful for university students.
“We, at Manulife Philippines, believe that every Filipino deserves financial freedom. We hope that through our program, these Peso Smart graduates learn how to manage their personal finances and start building a future where they can live every day better,” added Henson.
“The Business Management Society recognizes the importance of financial literacy to young adults, including within our Lasallian community. Amid today’s economic realities, the ability to manage one’s finances well has indeed become more valuable now. We thank Manulife Philippines for the great opportunity to educate our members and fellow youth, as we aim to be financially responsible adults in the future,” said Kimberly Ang, President of DLSU’s Business Management Society.