KUALA LUMPUR, MALAYSIA— Xiaomi tonight did a joint launch for the Philippines, Malaysia and Cambodia as it welcomed the latest member of its flagship family the Xiaomi 12 Lite.
We flew to Malaysia to attend the launch event together with 30 other publications, online websites and content creators., which just goes to show how much the company values this stylish new midranger.
Pushing the envelope of design and computational imaging, Xiaomi 12 Lite packs innovative features within a versatile flagship experience for aspirational young adults.
With a sleek 7.29mm thin design and weighing a mere 173g, Xiaomi 12 Lite offers an incredibly comfortable in-hand grip. The back cover is fitted with a matte color gradient that dances with the light. The color further stretches across the flat edges for a simple yet refined aesthetic. On its back are three elegantly placed metal-ringed rear cameras that convey a heightened sense of luxury.
Xiaomi 12 Lite’s refined design stands out in three stunning colors – Lite Green, Lite Pink and Black, appealing to the desire for self-expression in all of us.
Boasting a studio-level triple camera setup, Xiaomi 12 Lite features a 108MP main camera powered by a large HM2 sensor, an 8MP ultra-wide angle camera and a 2MP macro camera that captures high-definition images in detail from any angle. When combined with Eye tracking focus and enabled Motion capture, the camera setup gives better clarity and quality to pictures and opens up a whole new realm of possibilities for impromptu cover shots.
Even more noteworthy though is its 32MP front camera which I think is the first time to have its own built in selfie light. Xiaomi Selfie Glow—two soft LEDs, the front camera captures your natural beauty in exceptional detail in all scenarios. It has a GD2 sensor and autofocus capabilities, enabling ultra-clear selfies with refined clarity and color. Powered by Xiaomi’s self-developed algorithm that leverages depth estimation and portrait matting to simulate a true-to-life bokeh effect, the Selfie portrait mode with auto HDR manages to deliver flattering fashion selfie results.
Xiaomi 12 Lite comes with a 6.55” AMOLED display and features both HDR10+ and Dolby Vision® that brings a first-class viewing experience. The TrueColor display, capable of displaying 68 billion colors, delivers rich and accurate color when browsing through your photo albums or through your favorite fashion catalogs.
It’s also equipped with a screen refresh rate of up to 120Hz and a touch sampling rate of 240Hz for a smoother experience. Featuring all-day eye care including Sunlight mode 3.0, Reading mode 3.0 and True Display, Xiaomi 12 Lite provides a comfortable viewing experience and works to minimize eye strain. For audio Xiaomi 12 Lite incorporates a pair of stereo speakers and Dolby Atmos spatial audio technology for an immersive sound experience.
The Xiaomi 12 Lite is equipped with a Snapdragon 778G chipset built on a 6nm process, the octa-core SoC maximizes 5G1 while keeping a balance between performance and power consumption. The multi-tier cooling system ensures efficient heat dissipation in order to deliver a smooth all-around experience.
The 4,300mAh battery on Xiaomi 12 Lite easily supports full-day of usage, while the 67W turbo charging powers up to 100% of battery in just 41 minutes to keep you on the move.2 As for prolonging the smartphone’s long-term battery health, Xiaomi’s smart charging algorithm – Xiaomi AdaptiveCharge, learns users’ night-time charging patterns to optimize charging strategy throughout the night, allowing the device to be charged fully right before the user wakes up.
Xiaomi 12 Lite comes in two storage variants. Recommended retail prices are PHP 20,999 for 6GB+128GB and PHP 21,999 for 8GB+128GB, with pre-orders starting August 19 to 26 via Xiaomi authorized online channels. Customers can also get free limited-editing premium gifts worth PHP 3,500, which includes Xiaomi Tyvek bag, Xiaomi Pinoy Bunny, Xiaomi Nightlight, Xiaomi Ceramic Mug, Xiaomi shirt, notebook, and pen.
A FUR PARENT’S NEED
Besides the new smartphone Xiaomi also unveiled its new AIoT ecosystem products which fur parents would definitely want for their furbabies– the Xiaomi Smart Pet Feeder (PHP 5,199 with free Mi 360° Camera (1080P)) and Xiaomi Smart Pet Fountain (PHP 3,299). These innovative products offer smarter ways for individuals to enhance their lifestyles indoors. We’ll have more details in a separate article.
Also available now is the Xiaomi Smart Air Purifier 4 Compact (PHP 4,799 with free Xiaomi Smart Air Purifier 4 Compact filter), Xiaomi Smart Doorbell 3 (PHP 5,199 with free Mi Motion-Activated Night Light 2),All of these devices can be accessed through the Xiaomi/Mi Home App on the Xiaomi 12 Lite.
Customers can get freebies when they purchase the new AIoT products from August 20 to 21, until supplies last.
