As Giordano celebrates its 25th anniversary in the country, it intensifies its World Without Strangers credo with music icon Rico Blanco fronting the campaign.
“Our aim is to bring World Without Strangers into people’s consciousness, and for it to be the first thing that comes to mind when thinking about our brand,” said Bea Lim, Giordano Philippines’ vice president for marketing. “With Filipinos’ love affair with music, we knew that the best way to make them listen is through a song. And what better way to make this message heard from Rico Blanco.”
Giordano’s latest brand ambassador has established himself in the music industry, churning out hit after hit from his early days with Rivermaya to his solo career. Aside from his music, Blanco is also known for his edgy yet laidback personality which shines through his personal style. This made him the perfect choice to deliver Giordano’s message through his latest single aptly titled, “World Without Strangers”.
The anthem is set to lighthearted music and an upbeat tone. With Blanco’s signature singing style, the song has the Filipino stamp all over it, yet it is still relatable to everyone, anywhere in the world.
“The song is inspired by Giordano’s vision of a borderless world where people walk hand in hand and celebrate life as one,” Blanco said.
“We are happy to have Rico as part of our family. He represents the brand’s timelessness which can be seen in how his music is ingrained in the hearts and souls of Filipinos worldwide. And we want his personality to shine through our classic pieces,” Lim said.
World Without Strangers has always been Giordano’s stand since its beginnings in Hong Kong. It is a brand for everyone, everywhere. Its simplicity and timeless quality transcends differences and preferences. And every piece is a building block to any wardrobe that comes to life with the wearer’s personality and taste.
“World Without Strangers” by Rico Blanco is now available for download in iTunes. For updates on Giordano Philippines’ World Without Strangers campaign and 25th anniversary celebration, visit www.facebook.com/GiordanoPhilippines.
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