While we’re fortunate to experience the conveniences offered by modern technology, we’re also confronted with pressing environmental challenges such as climate change, pollution, and resource depletion.  Every day, consumers make choices that impact the environment, from the food they eat to the products they use in their homes. Choosing sustainable products means opting for items that are made with eco-friendly practices, involve ethical sourcing of materials, and provide transparency about their ingredients and production methods.

Sustainable products often come with benefits that extend beyond environmental health, including safety for personal use and contributions to local economies. For instance, products made with natural ingredients are less likely to contain harmful chemicals, reducing the risk of health issues related to toxic exposures. Additionally, supporting products that are made locally or that use responsibly sourced materials can help boost local businesses and maintain economic stability within communities.

Left to right: Abdul Paravengal – Pulse63 Managing Director; Czar Carbonel – Magwai Organics founder; Pinky T. Yee, Likha Collab and Pure Essentials Specialist Corp. founder; MG Claveria representative of Human Nature; Trixie Odiamar, Isarog Beautanics founder; Marvin Chua, Wonderhome Naturals founder; and Paulo Campos – Kaya Founders Managing General Partner, and Pulse63 Ventures Founding Partner

Likha Collab, founded by Pinky Yee, embodies this shift towards sustainability. It’s not just a marketplace; it’s a platform that curates and supports products and brands that align with rigorous environmental and ethical standards. By focusing on partnerships with Filipino micro, small, and medium-sized enterprises (MSMEs) that are committed to sustainable practices, Likha Collab ensures that consumers have access to products that are not only safe and effective but also contribute to a more sustainable and ethical global market.


I first met Ms Pinky years ago when she was immersed in a completely different industry. Back then, she was still working for one of the top brands in the local food industry. Our paths crossed during various business functions and networking events, where her sharp acumen and forward-thinking approach were unmistakable.

In 2019, she was diagnosed with Chronic Fatigue Syndrome, a health challenge that compelled her to reevaluate her lifestyle and career. We reconnected during the pandemic, a period that proved pivotal for many. For Ms. Pinky, it was a time of transformation—both personally and professionally. Motivated by her condition to eliminate processed foods and chemicals from her life, Pinky embarked on a journey to cleanse her environment of toxins, which ultimately inspired her to start LivClean.

LivClean was born out of Pinky’s newfound commitment to health and sustainability. She envisioned a brand that could deliver eco-friendly cleaning products that were safe, effective, and beneficial for the environment. This initiative quickly grew beyond just a product line, reflecting her broader mission to foster a sustainable lifestyle and support others in making healthier choices.


As LivClean gained momentum, Pinky’s vision expanded, leading to the creation of Likha Collab. Launched on Earth Day in partnership with Pulse63, this e-commerce platform was designed to support Filipino micro, small, and medium-sized enterprises (MSMEs) committed to environmental consciousness and ethical practices. Likha Collab serves as a testament to Pinky’s dedication to not only promoting sustainable products but also empowering local entrepreneurs who share her vision for a healthier planet.

According to Abdul Paravengal, Managing Director of Pulse63, Yee’s advocacy towards healthy living and showcasing selected home-grown brands were among the key factors that led them into collaborating with Likha Collab, empowered by their accelerator program.

Through Likha Collab, Pinky Yee continues to redefine the impact of commerce on society and the environment, championing a model where business success and sustainable practices go hand in hand. Her journey from a corporate leader to a sustainability advocate exemplifies how personal challenges can catalyze significant professional transformations, leading to impactful societal contributions.


Likha Collab operates under a clear philosophy: commerce should drive positive change. The platform aims to redefine the narrative around Filipino brands, proving that they can excel on a global stage while adhering to environmentally conscious practices. Likha Collab is not just another online marketplace; it’s a movement towards more sustainable living, driven by the commitment to showcase the best of Filipino craftsmanship to the world.

Likha Collab sets high standards for partnership. Each brand associated with the marketplace is rigorously vetted to ensure compliance with regulatory bodies, such as the FDA. This ensures that all products meet the highest standards of safety and quality. Transparency is paramount at Likha Collab, with a commitment to clear labeling that informs consumers about the ingredients in each product, ensuring that nothing harmful makes its way into their homes.

The marketplace features a diverse array of products from pioneering brands like Oryspa, Human Nature, and Magwai, as well as Yee’s own LivClean. These products range from eco-friendly home cleaning essentials to personal care items, all manufactured with sustainable practices in mind. Likha Collab also proudly features house brands such as First Skincare and First Botanicals, further emphasizing the platform’s dedication to sustainable living.

Further extending its impact, Likha Collab nurtures an active online community, Eco Friends PH. This platform not only serves as a marketplace but also as a community hub where individuals passionate about sustainable living can connect, share, and learn. Here, sustainability is more than just a buzzword—it’s a lifestyle embraced by a growing number of Filipinos committed to making environmentally conscious choices.

For consumers, shopping at Likha Collab offers multiple benefits. It supports local MSMEs and promotes products that are safe for both people and the planet. Consumers can trust the quality and origin of their purchases, thanks to the marketplace’s stringent compliance and transparency standards. This trust fosters a healthier lifestyle and greater environmental awareness, aligning consumer actions with broader ecological benefits.

Through initiatives like Likha Collab, the movement towards sustainable consumerism gains momentum, demonstrating that conscious choices do not have to compromise on quality or effectiveness. As consumers increasingly turn towards sustainable options, they fuel a change that can lead to a healthier planet and a more sustainable future, making each purchase a statement of support for environmental stewardship.

“We extend an open invitation to local MSMEs to join us in our commitment to provide homes with products that are free from toxic chemicals, safe for all ages, and beneficial for both the family and the planet,” concluded Yee.

Join the movement in making better and responsible choices, and explore Likha Collab’s offerings by visiting

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