The Philippines’ leading fast-food chain, Jollibee, forged a partnership with the country’s leading airline, Cebu Pacific, to support the promotion of positive Filipino values through the Jollibee Family Values Awards (JFVA). Now on its fourth year, the JFVA is an annual search for exemplary Filipino families all over the globe, who embody Filipino values and dedicate a huge part of their lives to serving their fellowmen. Photo shows (from left) Jollibee Marketing Director Kent Mariano and Vice President for Marketing Harvey Ong, and Cebu Pacific Vice President for Marketing and Distribution Candice Iyog and Marketing & Promotions Manager Blessie Cruz during the MoA signing at the Jollibee Plaza in Ortigas Center, Pasig City.
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