Spotify and Globe Telecom EMERGE to bring the next big Pinoy music act mainstream

Spotify, in partnership with Globe Telecom, launches its Spotify Emerge program in the Philippines, placing local artists in the spotlight in a bid to break the next big OPM act into the mainstream.

Spotify Emerge offers unique insight into up-and-coming music talent across Asia by leveraging Spotify’s wealth of data to identify ten emerging artists from the region, based on their virality (increase in streams and shares week on week). The ultimate winner will be chosen by Spotify users through streams, follows and shares.

The ten rising stars vying for Emerge supremacy in the Philippines are December Avenue, Jeric Medina, Kai Honasan, Kito Romualdez, Marion Aunor, Midnight Meetings, Paolo Valenciano, Save Me Hollywood, Shehyee and The Ransom Collective.

Emerge enables users to watch the competition play out on the dedicated Emerge website, which features an engaging and visually appealing graphic timeline where the artists who attract the most attention and listens are rewarded with more prominence on the site. The list of ten up-and-coming acts will be pared down each week until an outright winner is picked.

Past participants of the program in other countries have included the likes of Lorde, Macklemore & Ryan Lewis, and alt-J, before they became global success stories. Meanwhile, brands who have collaborated with Spotify Emerge in other markets include Chevrolet and American Family Insurance.

“We’re thrilled to be launching Spotify’s first Emerge program in Asia to the Philippines, our fastest-growing market in the region and a country with a rich history of music talent,” says Chee Meng Tan, Director of Label Relations, Spotify (APAC).

“We want to shine a light on the very best emerging artists, giving them a huge global platform to showcase their talent by harnessing Spotify’s unique access to data and technology.”

Dan Horan, Senior Advisor for Consumer Business at Globe, adds: “The Philippines is home to some of the world’s best artists and performers, and Globe is very happy to be working with Spotify on this program. Spotify Emerge aims to discover music’s next big act and expose the wonderful talents of Filipino musicians to the rest of the world. As the purveyor of the Filipino digital lifestyle where we give customers access to their passions such as music on their devices, we are excited to see Filipinos conquering the centerstage once again using the power of technology with Spotify Emerge.”

Globe customers can access Spotify Emerge on the Spotify app, and enjoy it best with Spotify Premium. To register to Spotify Premium, Globe postpaid and prepaid customers can text SP 129 to 8888.

The campaign launches today at ph.spotifyemerge.com where you’ll be able to stream, vote, share, and find out more about the ten music acts involved.
– ENDS –

Notes to Editors

About Spotify
Spotify is an award-winning digital music service that gives you on-demand access to over 30 million tracks. Our dream is to make all the world’s music available instantly to everyone, wherever and whenever you want it. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal.

Spotify is now available in 58 markets globally with more than 60 million* active users, and over 15 million paying subscribers.

Since its launch in Sweden in 2008, Spotify has driven more than US$2bn to rights holders. Spotify is now the second biggest source of digital music revenue for labels in Europe, and the biggest and most successful music streaming service of its kind globally.

*Users active within the previous 30 days.

About Spotify for Brands
Spotify for Brands is the platform that unlocks audience intelligence to connect brands with the streaming generation. Available in 58 markets, Spotify reaches a highly engaged global audience via mobile and connected devices through a Free ad-supported service and Premium subscription service. The average cross-platform free user spends 160 minutes with Spotify throughout their day*, while working, studying, driving, exercising, relaxing at home and more. To learn more, visit spotify.com/brands.

*Average Spotify usage among music fans in Asia.

About Globe Telecom
Globe Telecom is a leading full service telecommunications company in the Philippines, serving the needs of consumers and businesses across an entire suite of products and services including mobile, fixed, broadband, data connections, internet and managed services. Its principals are Ayala Corporation and SingTel who are acknowledged industry leaders in the country and in the region. For more information, visit www.globe.com.ph. Follow Globe Telecom on Facebook at www.facebook.com/GlobePH and Tattoo at www.facebook.com/GlobeTattoo as well as on Twitter @enjoyglobe and @choosetattoo and Instagram at @enjoyglobe and @choosetattoo.
Further Information
For more information, images or to contact the team, please send an e-mail to [email protected] or get in touch with:

Nina Espiritu / Danica Gigante
EON, The Stakeholder Relations Firm
Tel. No. +632 893 5642
Local 140 / 182

For Globe Telecom
Yoly C. Crisanto
Head, Corporate Communications
Email Address: [email protected]
Globe Press Room: www.globe.com.ph/press-room
Twitter: @talk2GLOBE │ Facebook: www.facebook.com/globeph