When the Philippines’ “Phenomenal Unkabogable Superstar” Vice Ganda and Kapamilya heartthrob Ion Perez made their joint debut as the newest faces of Belle Dolls (a wellness brand under Beautéderm), the buzz was immediate. Yet, the story behind this particular celebrity alignment is less about a quick commercial transaction and more about a quiet, three-year-long partnership centered on education.
The launch at Solaire North was a tightly controlled reveal, ensuring the announcement of Vice Ganda and Ion Perez as Belle Dolls ambassadors was a complete surprise. Despite the couple’s intense public scrutiny, the partnership was successfully kept under wraps. For Rhea Anicoche-Tan, the businesswoman and philanthropist behind Beautéderm, the energy at the signing wasn’t just anticipation; it was the satisfaction of finally publicly acknowledging a long-standing, quiet alliance.
Tan revealed that the formal deal was built on a history that predates any cameras or formal contracts. “Though Vice has only recently signed on as our ambassador, we have already been supporting her for three years, including our support for her scholarship projects for underprivileged students,” Tan stated. This track record of discreet financial support for Vice’s educational initiatives immediately shifted the conversation from sales to genuine commitment.
From Screen Chemistry to Shared Values
The success of the secrecy was matched only by the genuine enthusiasm of the couple. Both Vice Ganda and Ion Perez affirmed that the endorsement felt meaningful because it championed authenticity, self-care, and wellness—values they have visibly embraced in their public journey together.
“We’re grateful to enter an exciting era with Ion, whose authenticity shines wherever he goes, and a phenomenal era with Vice, whose sincerity shines through despite her superstar status,” Tan stated, emphasizing that their decision was based on more than just the couple’s massive appeal. She added that their confidence and positive influence, coupled with their genuine connection both on- and off-camera, perfectly embodied the Belle Dolls brand.
This alignment is particularly timely given the couple’s recent focus on personal health. Vice Ganda has become more outspoken about the necessity of prioritizing wellness, often crediting Ion for reminding her to slow down and take care of herself—a narrative that gives resonance to the Belle Dolls line of functional products designed to improve daily living.
Products Designed for a Superstar Pace
The endorsement connects the stars to specific wellness solutions tailored for their high-demand lives:
- Vice Ganda now represents the Beauté Secret Stem Cell Juice Drink and the Beauté Secret Collagen Juice Drink, formulated for gut health, skin texture, and mental clarity—essential benefits for someone with her demanding schedule.
- Ion Perez endorses the coffee line: the Beauté Secret Black Coffee (Decaf) and the Beauté Secret Healthy Coffee (Caramel Macchiato). Sweetened with natural stevia, these offerings target energy, gut, and skin health, positioning them as a cleaner alternative to daily brewing habits.
With Vice and Ion at the forefront, Belle Dolls hopes to drive more Filipinos toward making mindful health choices supported by transparently formulated products.
Education: The True Investment in the Partnership
Ultimately, the most compelling element of the Belle Dolls launch isn’t the products, but the education advocacy shared by Vice Ganda and Rhea Tan.
The fact that Beautéderm had been quietly funding Vice’s scholarship programs for years—helping send Filipino students to school—before any branding deal existed proves a profound mutual respect. Both women believe deeply that opportunity changes everything when it reaches the right hands, using education as a powerful transformative tool.
Vice, who frequently speaks about how her scholars inspire her to continue giving, found a true partner in Tan, whose charitable arm consistently supports community building and long-term impact. The collaboration with Belle Dolls, therefore, feels less like a typical celebrity endorsement and more like the public continuation of a deeply rooted, shared commitment to uplift young Filipinos and open crucial academic and professional doors.
