SM Aura Premier’s ‘Top 10’

On May 17, SM Aura Premier, SM Prime Holdings’ latest high-end lifestyle destination project, will open its doors to the public at the bustling business and leisure district of The Fort in Taguig City.

A mall blessing and exclusive preview of the luxury mall will be led by the founder and chairman of the SM Group, Henry Sy Sr. in a day-long event, which will be capped off with a ceremonial toast at 6 p.m.

Since its inception, SM Aura Premier has been envisioned as a landmark in the Taguig CBD—the fast flourishing “micro-city” where prestigious multinational and local corporations, as well embassies, consulates and cultural offices maintain their Philippine headquarters. High-end residential buildings, international and innovative schools, technologically advanced medical centers and a myriad of attractions have also transformed the area into an ethnically diverse yet welcoming community.

In the lead up to the grand opening, there has been a lot of buzz about SM Aura Premier, which as its name implies seems to have an aura of its own—an inexplicable energy that is seductive and incredibly magnetic at once.

Today, SM Prime Holdings shares with The Manila Times the Top 10 reasons why Metro Manila’s newest mall is bound to be a standout.

Its architecture is work of art. SM Aura is designed to stand out, not only visually, but also with scrupulously planned architectural and operational highlights for the enjoyment of its patrons.

Noted Filipino architect Willy Coscoluella took inspiration for the mall’s design from Mother Nature, thus the sculptural forms that display the elements of water, air and earth.

The mall has gone green. What sets SM Aura Premier apart is its commitment to sustainable design and development, and green architecture to reduce the structure’s carbon footprint.

SM’s Engineering Design and Development team, therefore, did not focus on design alone, but sustainable operation and construction as well. Pollution and waste management systems are planned for maximum efficiency; a water treatment facility to recycle water for non potable use is in place; a massive green roof is designed to reduce the heat island effect in the structure; and international green standards are strictly followed to ensure that SM Aura Premier will use energy and other resources efficiently.

There are also bicycle paths and landscaped recreational areas around SM Aura, to guarantee the community will continue to breath fresh air for many years to come.

It aims to redefine lifestyles. SM Aura gathers together carefully selected local and international brands n one spectacular yet sustainable structure aimed to redefine the country’s retail, fashion, gourmet and lifestyle scene. This gives a whole new meaning to the SM mantra of “having it all.” And of course, the group’s mainstays—a more upscale SM Store, The Supermarket, Kultura, Our Home and Toy Kingdom—are ever present, including the group’s exclusive distributorship of brands Forever 21, Uniqlo, Watsons and ACE Hardware.

It’s a mall of “firsts.” Many global brands will have their first stores in the country with SM Aura. Among these are Suite-blanco, Stefanel, Minelli, TM Lewin and Petit Bateau for fashion; as well as Paul Boulangerie, NBA Café and Todd English Food Hall for dining.

The Sky Park. The Sky Park has landscaped gardens and various water features that provide customers with a relaxing ambience as they enjoy tried and tested gastronomic treats and exciting culinary concepts.

The Pod. With a unique dome design set against a lush garden backdrop, The Pod is set to be a landmark in The Fort area. Designed for events, exhibits and performances, The Pod is a great way to meet, greet, and be one with SM Aura Premier’s diverse community.

The Chapel of San Pedro Calungsod. At the top level of SM Aura is a chapel with highly aesthetic tubular design. The Chapel of San Pedro Calungsod is an exercise in quiet elegance—the perfect place to stop, rest and reflect in this busy city.

Over the top entertainment. The IMAX alone is worth a visit to SM Aura Premier, with state of the art cinemas designed to provide film lovers with an incomparable entertainment experience. There are also two Director’s Clubs for special screenings of much talked about movies.

SMX Aura. This trade hall is a great place for exhibits and corporate meetings that will bring brands and organizations closer to the pulse of the Taguig Business District. The 3,800-square meter SMX has three huge function rooms and eight meeting rooms for big time events.

The Office Tower. A nearby office tower addresses the needs of the international market as well as the growing demands of the call center industry in the Philippines. This features community offices, meeting rooms and facilities.

SM Aura Premiere is located at 26th Street corner McKinely Parkway, Taguig City.

Converse’s Dirty Chucks and Digital Video