A SHY GUY, AN ARTIST’S TRIBUTE, AND AN ICONIC BRAND: SLIMSULIT’S “DUNKIN’ YASHA” DROPS AT TOYCON 2025
What do you get when you mix the comfort of Dunkin’ coffee, the joy of a Boston Kreme, and the soul of Pinoy nostalgia? You get Dunkin’ YASHA—a fresh, limited-edition designer toy brewed to perfection by Filipino artist SLIMSULIT and dropped just in time for TOYCON PH 2025!
A tribute to two Pinoy icons—Dunkin’ Brewed Coffee and the beloved Boston Kreme—this designer toy isn’t just another figure on the shelf. It’s an emotion, a memory, and a cultural moment wrapped into one resin-sculpted, limited-edition release.
Scheduled to debut at TOYCON PH 2025 from June 13 to 15 at the SMX Convention Center, the Dunkin’ YASHA figure is already stirring buzz in both the toy community and among pop culture fans. Only 100 pieces will be made available—intentionally kept scarce to highlight its collectible status and pay respect to the passionate, ever-growing toy collector scene in the Philippines.
Quiet in stance yet bold in statement, the figure features Yasha—a character known for his subtle charm—clutching his two essentials: a hot cup of Dunkin’ coffee and a classic Boston Kreme donut. It’s a combination that speaks to generations of Filipinos who have found comfort in these everyday indulgences, whether as part of their morning ritual or an after-school treat.
But beyond the craftsmanship and cool-factor lies a deeply personal story. For SLIMSULIT, this collaboration hits close to home. “We used to go to Dunkin’ Crossing (Mayflower Plaza, Mandaluyong City) all the time,” he recalls. “After school, my mom and I would grab coffee and donuts. We knew the staff so well—Ate Cecil, Ate Emma, and SG Kuya Vic. They were like family.”
That ritual of bonding over coffee and kreme became the emotional backbone of the Dunkin’ YASHA project. It’s not just a character holding snacks—it’s a visual love letter to childhood, to quiet moments that turned into lifelong memories.
Yasha, as a figure, has always been a reflection of EJ himself. Soft-spoken, sincere, and occasionally awkward in the best way. “Nahihiya siya,” EJ laughs, describing Yasha’s familiar slouch and shy eyes. “But he always shows up.” This new version of Yasha holds more than coffee and donut—it holds gratitude, nostalgia, and a celebration of Filipino creativity.
For fans of SLIMSULIT’s work, the figure is instantly recognizable. From the clean lines to the expressive pose, the Dunkin’ edition of Yasha is every bit an extension of the artist’s established aesthetic—except this time, it’s injected with flavor. Literally and figuratively.
What began as a personal project evolved into a meaningful brand collaboration—one that puts the spotlight on local artistry while reintroducing a classic brand in a fresh, youthful way. Dunkin’ YASHA becomes the bridge between old-school comfort and new-generation cool.
And it doesn’t end with the figure. Dunkin’s booth at TOYCON is going all in on the experience. Fans who manage to score the limited-edition piece will also receive a surprise activation treat—a nod to the playful and generous energy that Dunkin’ has always embodied.
Whether you’re a longtime toy collector, a design geek, or simply someone who’s grown up with Dunkin’ as a household staple, this release is your cue to line up early. The collectible is expected to sell out fast—and with only 100 in existence, it’s likely to become one of the most sought-after drops of the year.
This isn’t just a toy. It’s storytelling in 3D. It’s culture, captured. It’s coffee and kreme, crystallized in resin and nostalgia.
EJ Sulit, better known as SLIMSULIT, has become one of the most talked-about names in the local designer toy scene. Known for his unique blend of pop culture references, emotional storytelling, and clean sculptural design, he’s steadily built a global fanbase—one that appreciates not just the look of his toys, but the personal narratives behind them. The Dunkin’ YASHA is another chapter in his growing portfolio of art that speaks to memory, identity, and Filipino pride.
So grab your favorite donut, sip that brewed coffee, and make your way to TOYCON PH 2025. Because this drop? It’s going to be unforgettable.
