LEADING food and beverage manufacturer Universal Robina Corporation (URC) has found the best endorser for its delicious and convenient Great Taste Trio —  Sid Lucero.

Just like Great Taste, Lucero is a perfect mix of talents, looks and substance– someone who truly exemplifies the brand.

Sid Lucero leads a charmed life. A third-generation scion of the Eigenmann acting family, Sid’s natural acting ability shines through in every performance. His role in Selda earned him a Best Actor nod at the 2008 Thessaloniki Film Festival, while his stint in the teleserye Dahil May Isang Ikaw garnered him an International Emmy nomination just last year. But Sid’s latest venture presents a side of him that fans rarely see onscreen: as himself, relaxing on a rare day off.

No, it’s not a reality show or celebrity mockumentary, it’s Sid’s first commercial for Great Taste Trio. “Sid was a natural choice for our brand,” says brand manager Janina Dizon. “He’s young and leads an active life with his acting career and different hobbies. Great Taste Trio provides the right mix of coffee, sugar and creamer that puts dynamic people like him in a good mood.”

“I’m really flattered that I was asked to endorse Great Taste Trio,” says Sid, who is no stranger to commercials. He first appeared in an ad when he was eight-years old, and intermittently throughout his college years; he also previously starred in a short film by veteran commercial director Jun Reyes. “It’s a lot more technical [than film],” Sid says, of acting for commercials, “but I enjoy it.”


Baguio in bloom