SCUDERIA FERRARI WATCH COLLECTION TAKES THE CURVES IN GRIPPING SPORTS STYLE

The Spring/Summer 2016 season is headlined by two powerful new collections inspired by ground- breaking Ferrari technology and design, plus super-charged line extensions within some of the brand’s best-selling families.


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Julian Addison – President of Movado Group, Inc. – Asia and the Pacific, Tad Uchtman – Brand President of Scuderia Ferrari Orologi at Movado Group Inc. Wellington Soong – Autostrada Motore Chairman and President, Ivan Yao – Managing Director of Lucerne Group of Companies

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Asserting its proud racing heritage and Italian roots, the Scuderia Ferrari Orologi brand brings unparalleled excitement and unmistakable style of the revered racing  team to dedicated fans and watch enthusiasts around the world.

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Garen Ng – Regional Sales Director, Julian Addison – President of Movado Group, Inc. – Asia and the Pacific,Cathy Porlaje – Brand Manager, Scuderia Ferrari Orologi, Regina Heng – Assistant Sales & Marketing Manager

Launched at Baselworld 2013 with wining watch designs inspired by the intricate details found on celebrated Scuderia Ferrari single-eaters the line gained instant traction on the global circuit.MON_2733

For Spring/Summer 2016, the collection presents the XX Kers, a dramatic evolution of the best selling Scuderia XX family highlighted by a powerful limited edition piece and introduces Tipo J-46, a modern industrial watch design inspired by the legendary Ferrari 275 GTB Competizione. The brand also turbo-charges its lineup of fan favorite collections, giving them bolder, more fluid silhouettes and incorporating exciting new materials and race-car inspired design elements.

 

The imposing new XX Kers reveals Scuderia Ferraris signature race car influence in its bold, strong aesthtic elements. KERS stands for Kinetic Energy Recovery System, the cutting edge technology developed by Ferrari to recover energy wasted in braking.

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Crafted in stainless steel with a bright/brushed or black ion-plated finish, the round 50mm XX Kers case styled with extended sports lugs and crown protector, is truly commanding in size. Its fixed coined edge bezel, in red or black anodized aluminum, sports bold, contrasting markers and Arabic numerals in the font found on the nose of a fabled Ferrari single seater. Protected by flat mineral crystals, the black carbon fiber-textured dials are detailed by a highly legible contrast-colored numerals/ markers and bold skeleton hands. Their reflector rings sports minute tracks with a contrast-color “red zone” between 12 and 3 o’clock. The signature counterbalance on the center-mounted seconds hand is shaped like a Scudetto. On the multi-function models, the day/date/24 inspired by the intricate details found on celebrated Scuderia Ferari single seaters, the line gained black or red are debossed with the name Scuderia Ferrari. Contoured to hug the wrist for comfort, they feature a raised center section over a level with a horizontally slatted-looked inspired by the distinctive hood of the Ferrari Testarossa. Like the stainless steel or black ion-plated link bracelets, these straps are free-falling, rather than integrated, for better fit and function with the impressively oversized case.MON_3279MON_3161

Scuderia Ferrari watches are available at Chronos, Swiss Gear, Wrist_Pod, Landmark Trinoma and SM Department Stores (Makati, Megamall, North Edsa and Mall of Asia)

 

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