If the success of a campaign could be based on the -“LSS -ability” (Last Song Syndrome) of its theme song, then Valda Pastilles and Aspen Philippines has a winner with its latest collaboration with OPM icon Rico Blanco.
As Valda Pastilles first ever-local endorser, Rico wrote “Time for You” with the lyrics and melody perfectly captures the soothing cool campaign of the brand and performed the song live at a media event held last week at Alphonse Bar in Ortigas.
Valda, the green conical-shaped chewy pastilles, has been known the world over for its soothing relief of sore throats for more than a century is available in two variants, Menthol and Lemon.
According to Aileen Domingo-Puzon, Junior Marketing Manager of Aspen Ph, they chose Rico so they could reach out to the younger generation and because Rico perfectly encapsulates what Valda is about.
As Rico himself admitted, he uses Valda whenever he has sore throat and during those days when he has a lot of gigs.
Watch our exclusive interview with Aileen Puzon below:
Rico says he first discovered Valda through his uncle which gave it to him when he was still young, and today, he says he doesn’t leave home without it.
As for the song, Rico shared that he was going for something that is relaxing, something that could relate to the daily life of a person, life may not perfect, but we have to chill and relax because love can soothe and cools.
check out the music video of the song below.
Valda Pastilles is distributed locally by Aspen Pharma Philippines which also carries brands such as Kwell Shampoo, Kwell Lotion, Dequadin Lozenges, Dequadin Oral Paint, and Bio-Oil.
