Ah the 3310.

Just the mere mention about its name is enough to bring back lots of fond memories. Perhaps it’s because it was the first cell phone a lot of us ever owned. And when you ask the 3310 owners about their favorite feature of the phone, its not their high score in Snake, or the iconic  Nokia ringtone, or the bazillion kinds of housing or the backlight you installed– that everyone still remembers, but just how effin tough it was.

Have you heard about the story how the 3310 came to be which eventually led to the rise of Nokia?

Back in the late 90s and early 2000s, during the first cellphone boom, there were 3 major companies namely Motorola (Hello Moto!), Ericsson (Sony) & Nokia. While Ericsson and Motorola were known for their highly reliable phones, Nokia was popular for its “Value for money” phones. The radio chips which went into phones of Ericsson and Nokia were supplied by Philips which manufactured them in a semiconductor plant in New Mexico.

In March 2000, a lightning bolt struck a high-voltage electricity line in New Mexico which led to fire in Philips plant and chips worth millions of dollars which were supposed to be shipped to Nokia and Ericsson were damaged. Although Philips assured them that situation was under control and normal production would resume within a week, Nokia went into alert mode.

Wasting no time, Nokia called for bids from other semiconductor companies to supply chips and quickly finalized deals with chip-vendors, while Ericsson chose to wait it out. After 2 weeks, Philips admitted that the plant would take 6-8 more weeks to return to normal which delayed the production of Ericsson phones.

Seizing the opportunity Nokia re-engineered some of its existing phone models so that generic chips (off the shelf) could be used from other semiconductor companies to quickly bring those new phone variants to market and in the next few months, Nokia replaced its popular 3210 phone model with a better build and launched it as the “Nokia 3310” in August 2000–and there was no stopping for Nokia.

Now the 3310 makes a return after almost 17 years hoping it could again help Nokia re-enter a very different phone market. 

Last week HMD Global, the home of Nokia phones, announced its first Nokia smartphones range – comprising the Nokia 6, Nokia 5 and Nokia 3 – will be available in Philippines by the end of June alongside the iconic Nokia 3310.

James Rutherfoord, Vice President Asia Pacific for HMD Global, said: “This marks the beginning of an exciting new era for the Nokia smartphones as we re-introduce this much-loved and trusted brand to the Philippine smartphone consumers, alongside the existing Nokia branded feature phones. HMD is committed to draw on the hallmarks of the Nokia phone heritage of quality, simplicity and reliability for an authentic and differentiating experience to appeal to the new generation of Nokia fans.”

Nokia 3310:
Thin, light and incredibly durable, the Nokia 3310 is a head turning modern twist on one of the best-selling feature phones of all time. Boasting an incredible 22-hour talk-time and month long stand-by, the Nokia 3310’s fresh, colorful, modern design brings it bang up to date.

Talk all day, text, take pictures, listen to music, and get hooked once more on the original mobile gaming hit Snake, all on a single charge. With its unparalleled month-long standby time, the Nokia 3310 encompasses everything you knew and loved in a sleek modern polycarbonate casing, and with inherent color throughout its body the Nokia 3310 is more vibrant than ever before. Available in four colors – Warm Red and Yellow, both with a gloss finish, and Dark Blue and Grey both with a matte finish – the Nokia 3310 will be available at PHP 2,490.

Nokia 6: Powerful entertainment experience and superior craftsmanship
Combining superior craftsmanship and distinctive design with an immersive audio experience and a 5.5” full HD screen, the new Nokia 6 delivers a truly premium smartphone experience. The unibody of the Nokia 6 is crafted from a single block of 6000 series aluminium and is perfect for those who want a robust phone with outstanding entertainment credentials. The smart audio amplifier with dual speakers allow consumers to experience a deep bass and unmatched clarity, whilst Dolby Atmos sound delivers a powerfully moving entertainment experience.

With outstanding colour reproduction, the Nokia 6 has a fully laminated display stack delivering excellent sunlight readability without compromising the slim form. Powered by the Qualcomm® Snapdragon™ 430 mobile platform and the Qualcomm® Adreno™ 505 graphics processor, the Nokia6 strikes the perfect balance between performance and power consumption, designed to deliver premium quality entertainment with battery life to spare, maximising your entertainment experience on the go.The Nokia 6 is available in Matte Black, Silver and Tempered Blue– and will be available at PHP 11,990.

Nokia 5: Seamless, premium and durable design
The Nokia 5 has been precision engineered out of a single block of 6000 series aluminium to create a perfect pillowed body that flows seamlessly into the laminated 5.2” IPS HD display with sculpted Corning® Gorilla® Glass. Featuring a ground-breaking innovation in antenna design the Nokia 5 brings robust structural integrity, attention to detail and the quality of a high-end flagship. Powered by the Qualcomm® Snapdragon™ 430 mobile platform, Nokia 5 delivers excellent battery life, improved graphics performance – all in a package that perfectly balances everyday usability with a premium quality design. With additional features including an 8MP, 84-degree wide-angle front facing camera – to squeeze even more scene into your selfie – and excellent sunlight and low light screen visibility, there are plenty of reasons to keep the Nokia 5 out of your pocket and in your hand where it belongs. The Nokia 5 is available in MatteBlack, Silver and Tempered Blue– andwill be available at PHP 9,990.

Nokia 3: Superior craftsmanship at an affordable price
This stunning new smartphone is designed to deliver an outstanding experience with unprecedented value. The Nokia 3 features a precision machined aluminium frame forged out of a single piece of aluminium, offering exceptional structural integrity and protection where it counts. Featuring a fully laminated 5” IPS display with no air gap and sculpted Corning® Gorilla® Glass, the Nokia 3 offersdurability and superb clarity delivering a viewing experience that is second to none. With fewer reflections thanks to the polarised screen, the experience is crisp and clear offering unbeatable visibility even in bright sunlight. With seamlessly integrated 8MP wide aperture cameras (front and back), the Nokia 3 packs a truly premium quality smartphone experience into its compact and elegant form.The Nokia 3 is available in four distinct colours – Matte Black, Silver and Tempered Blue – and will be available at PHP 6,990.

Always Pure Android
With all Nokia smartphones you will always have the latest pure Android experience for your device. With monthly security updates your Nokia smartphone is safe, up-to-date as well as clutter-free – putting choice at the heart of the consumer experience. And with the latest Android come the latest features including the latest capabilities of Doze, which saves battery life while the phone is in a pocket or bag. The new Nokia smartphones feature Google’s most recent innovation, the Google Assistant, building further on a great Android experience. Our teams have worked together to ensure conversations with the Google Assistant happen seamlessly on Nokia smartphones.


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