RE/MAX: What you need to know about Real Estate Franchising

When you are starting a business, it is preferable to go for an international franchise because it is tried and tested not only in the Philippine setting but in other countries as well.

What RE/MAX, the world’s top real estate franchise, brings to the table is what is known in the industry as the “Power of 8,” which is made up of the company’s core strengths.Flag

The Power of the RE/MAX Name means the franchisee will have a brand with credibility to help him or her sell real estate. RE/MAX, a Denver-based company founded by Dave and Gail Liniger in 1973, is the #1 Global Real Estate Franchise in the world. It is also the top real estate franchise in Entrepreneur Magazine’s Franchise 500 and the leading real estate franchise on Franchise Times’ Top 200. Last year, Entrepreneur Magazine named RE/MAX the #12 Global Franchise.

Leonard CamposMichelle Perlas

The Power of Recruitment Tools and Support is a multi-tiered approach to help you target and attract winning agents.

The Power of Marketing Support helps the Owner-Broker (franchisee) create awareness among millions of consumers and potential agents worldwide.

The Power of Technology Suite gives the Owner-Broker and Sales Associates access to RE/MAX’s powerful proprietary platforms, including Designer, Mainstreet and iConnect.

The Power of On-Demand Education and Training provides complete access to all of the RE/MAX training and support systems which are considered the best in the industry. Part of the core benefits and services RE/MAX provides franchisees are the monthly live sales-training event and 24/7 on-demand e-learning courses through RE/MAX University online.

The Power of Business Development helps franchisees and sales associates with referrals with almost 100,000 agents in nearly 100 countries with more than 7,000 offices. The franchisee will also be able to network and promote their listings globally through the RE/MAX global Multiple Listing System, and do business to business with RE/MAX associates worldwide.

The Power of Freedom allows franchisees to own and operate his or her own business and even introduce other business models.REMAX-International

The Power to Launch gives the franchisee first rate opening support.
“We have a system that has worked since RE/MAX was founded. It has helped people be their own boss and provided them with opportunities beyond making money. We want to inspire more entrepreneurs, especially those who believe in what we do and its power to transform lives,” says RE/MAX Philippines country manager Michelle Perlas.

“Everybody wins,” is a key statement of the RE/MAX philosophy.

This means that whether you join the company as a franchisee or an agent, you are a winner. You can also look at the properties for sale on the RE/MAX Web site and find your perfect piece of real estate.

RE/MAX is the World’s No. 1 Real Estate brand and has the largest global network of highly successful brokers and agents in 100 countries. RE/MAX Philippines is now making an impact in the global arena through its proven and tested model in franchising where everybody wins.


We offer end-to-end Real Estate business solutions to the most common industry problems such as a) Recruiting, retaining and training agents; b) Controlling expenses, and c) Managing the bottom line.

How much is the investment required to own a RE/MAX franchise?  Investment details and financial viability will be discussed in depth during the presentation and application process.

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Get to know more about RE/MAX in this quick Q&A

What is included in the investment?REMAX-Prestige

1) You will carry the No. 1 Real Estate brand in the world.
2) Recruitment Tools and Support to help you attract winning agents
3) Marketing Support that creates awareness worldwide
4) Technology Suite that gives access to powerful platforms
5) Education and Training (Live and online)

Can an individual own a franchise? Yes. The franchise will have to be under a registered business name with the DTI for Sole Proprietorship or SEC for corporations.

What is the minimum floor area needed to own a franchise? The minimum floor area needed is 65sqm office space

 What are the requirements needed to own a franchise? 

1) At least 65sqm office space.
2) One office manager
3) Any number of Sales Agents
4) One licensed broker
5) Franchise term of 5 years

How much is the return on investment?
Each franchise is independently owned and its success will heavily depend on the owner(s). The profitability of the franchise will depend on several factors, such as:
1) Implementation of the RE/MAX principles
2) Sales Performance
3) Management of operating expenses

What kind of training will the franchisees undergo?
RE/MAX has several training programs on Business Management, Sales and Negotiation Skills, Recruitment Strategies, Effective Communication, Motivation and Coaching. We have both live and online training and webinars.

RE/MAX Philippines head office is located at 25th Floor Citibank Tower II, 8741 Paseo de Roxas St., Makati City, Philippines.




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