The country’s no. 1 smartphone brand as of Q2 2021 once again proves to be a disruptor and serious challenger to giant players in the industry.
realme, the Philippines’ number one smartphone brand as of Q2 2021,has become the Top 6 smartphone vendor in global rankings, according to the latest market insights conducted by Counterpoint Research. The brand took the sixth spot with 15 million shipments and 135.1% YoY growth in Q2 2021. As a notable industry disruptor, the young brand has achieved this milestone in just three years.
“In the past three years, we are like a newborn calf making little of a tiger as well as a real go-getter”, said Founder and CEO Sky Li in his open letter, noting that the young team with an average age of under 29 has encountered a wide range of unknown difficulties but remained determined and passionate to bring extraordinary products to young trendsetters worldwide.
Having started from a nondescript brand, realme has surpassed all industry and customer expectations, expanding to over 61 markets worldwide and ranking as a Top 5 brand in over 18 of these markets. In the Philippines, the brand took the No. 1 spot for Q1 and Q2 2021 according to multiple global research firms. Last month, realme also became the fastest brand ever to ship 100 million smartphones, based on data reported by research firm Strategy Analytics for Q2 2021.
Echoing the brand’s spirit, realme has taken bold moves in its business strategy such as globalization from the start, closely listening to consumer demands, and integrating advanced technologies in beautifully designed and user-friendly products. realme phones were the first in the segment with a pop-up camera, the first Android ecosystem with magnetic wireless charging tech, and one of the first with 108MP camera. These types of trendsetting innovations at accessible price points have appealed to a young and tech-savvy audience who quickly became passionate supporters of the brand.
Li said realme’s next goal is to achieve a dual-100 million target – shipping another 100 million handsets by the end of 2022 and completing the same milestone within the 2023 calendar year.As for its product strategy, realme will streamline its multiple product lines and optimize its technological offerings.
In the Philippines, realme dares to disrupt the local industry once again with the widely anticipated launch of its latest flagship disruptor, the realme GT Master Edition. The GT series will become its only premium product line to explore cutting-edge technology and disrupt the high-end segment.
Alongside the realme GT Master Edition, the realme Book, the brand’s first foray into the laptop scene, will also be launched on September 23, 6pm via a livestream event on the brand’s Facebook page and YouTube channel.