PM is Key? Beware of fake social media sellers out to get your private info

The next time you see a social media seller posting a product without any price and instead tells you that “PM is the Key!” you might need to think twice about transacting with them-because the thing they might unlock is your personal info.

Often, fake social media sellers post “PM is key,” which means buyers should send them a private message to know the product’s price and other details. BDO says that this tactic is a red flag and against the law. The Republic Act (RA) No. 7394 or the Consumer Act as well as RA No. 7581 require all sellers to display product prices explicitly. 

BDO Unibank cautions clients who shop online against fake sellers. Some of these scammers, often pretending to be page administrators of online shops, bait victims with attractive deals. They lure interested buyers in social media and messaging app communities, and urge them into making a deposit immediately to seal the deal. After getting the payment, they become unreachable.

Non-compliance, according to the Department of Trade and Industry (DTI), can result in a fine from P5,000 to P2 million and may face maximum imprisonment of 15 years. Consumers may report vendors, online or otherwise, who violate this law to the DTI.

With the new normal driving more people to shop online, BDO reminds its clients to be wary of vendors they negotiate with on social media. While not all are scammers, some are—so it’s urgently crucial to stay vigilant and get to know them well before sending them money.

Spotting scammers

There are red flags to identify a fake social media seller:

  1. They offer branded products with prices that are unbelievably lower than their market prices. “All in na po ‘yan!” is a common assurance. As the saying goes: “If it sounds too good to be true, it probably is.”
  • They build big expectations to entice and excite the buyer, but do not provide sufficient information about the product’s history and features. “Orig po ‘yan, galing sa US, good quality!” Oftentimes, they give inconsistent answers when buyer clarifies.
  • They are vague and elusive. They provide little to no information about deliveries or return/refund policies. “Ipa-deliver po namin sa address inyo pag napadala nyo na ang print screen ng bayad” is a usual promise. They also do not have contact information on their profiles.
  • They insist on immediate payments and outside the legitimate shopping website or platform, often via direct deposits to their accounts. “Last stock na po ‘to! Para po masiguradong makuha nyo po ‘to, ipadala nyo na po yung bayad sa bank account ko po imbes po sa shopping website.” They may even offer additional discounts to be more persuasive and rush the purchase.
  • As an alternative payment method, they may ask for the buyer’s credit card numbers to make the transaction themselves. They may even ask for personal information, including birth dates, mother’s maiden name, and other unique details. 

Protecting personal information

BDO reminds clients to never allow anyone to make transactions on their behalf by providing their personal information. “Never give your personal information to anyone because this can be used to steal your identity and money from your bank account. Personal information includes your One-Time Pins (OTPs) which serves as another layer of protection when you bank online,” the bank said.OTPs can be used once and only within a short span of time. They are unique six-character codes sent by the bank to complete a mobile number’s registration to BDO Online Banking, and confirm an online transaction

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