PHYSIOGEL FREEDOM LIST: EVENT PHOTOCOVERAGE

Last  July 15, 2015, Physiogel, unveiled its new packaging and launched the next phase of the Free in Your Skin movement– dubbed the Freedom List Challenge.

It was a night of beauty and empowerment as 200 media, bloggers and guests, graced the event in their evening best to join Physiogel ambassador Patti Grandidge in the campaign to free women from their skin insecurities.

Check out our photocoverage of the event below:

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Did you know that just by answering a few questions, a lot can be revealed about your personality?

Physiogel’s Free In Your Skin movement continues to help women in their journey to self discovery by encouraging women to take the Freedom List Challenge, a lifestyle online quiz that is a representation of what women can achieve when freed from dry and sensitive skin.

The Freedom List Challenge starts with a 5-question quiz:

1. Which fitness activities give your skin a post-workout glow?
2. Your potential is limitless, so what’s your dream job?
3. How do you like to show off your beautiful, strong sensitive skin?
4. Everybody has a dream “to do” list. What tops yours?
5. What is your dream holiday?

The result of the quiz provides a glimpse to one’s personality that ranges from being a savvy collaborator, inspiring innovator, charismatic motivator and elegant sophisticate – revealing worthwhile hints that may help them embrace and live life to the fullest.

The #FreeInMySkin Movement, now made more exciting by new additions with the introduction of the #FreeInMySkin website and Freedom List Challenge, is more relevant than ever because it is able to reach many Filipino women digitally across the nation.
FREE IN MY SKIN MOVEMENT

“Sensitivity is a source of strength for women, not a weakness to be hidden away. This powerful consumer insight compels Physiogel to passionately advocate the #FreeInMySkin Movement in 2015. The Movement also coincides with the debut of the NEW Physiogel Daily Moisture Therapy line,” reveals Justin Alejandro Lladoc, GSK Skin Health Senior Product Manager.

Lladoc says Physiogel’s #FreeInMySkin Movement starts with self discovery. Physiogel aims to help women to be more aware of themselves so they can uncover their full potential. It challenges Filipinas to look past their skin insecurities in the hope of helping them fulfill dreams they have always wanted to achieve.

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SCIENCE-BASED SOLUTION

The new Physiogel Daily Moisture Therapy line continues to be a differentiated science-led solution featuring the unique Physiogel BioMimic Technology® that works to soothe and repair the skin’s natural moisture barrier.

Dermatologists highly-recommend Physiogel Daily Moisture Therapy because it is non-comedogenic, and is free from soap, preservatives, perfumes and colourants. In fact, Physiogel is the #1 Most-Prescribed Brand by Dermatologists in the Philippines! And what’s more, Physiogel is made more accessible to Filipinas across the nation as it is available in Mercury Drug Stores and other leading pharmacies and supermarkets nationwide.
PATTI GRANDIDGE: PHYSIOGEL BRAND ADVOCATE

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TV host, model/entrepreneur, and blogger, Patti Grandidge is one of those who suffered from dry and sensitive skin. Patti remains to be the brand’s advocate as she embodies the Physiogel woman: smart, elegant, strong and empowered because she is free from dry and sensitive skin.

Patti shares that she used to be more conscious and watchful of what others would think about her skin. “That was sad. I would have liked to be out and about and go for more work, but a little thought would always be at the back of my mind wondering if my skin would be an issue or a hindrance. I was not free to do what I wanted to do!” she now says.

The following list is Patti’s answers to the quiz of the Freedom List Challenge:
1. Long run with music
2. Raising my family
3. Relaxing on the beach
4. Starring in my own YouTube channel
5. Ocean excursion cruising to remote islands

This is what came up as her personality: Charismatic Motivator, that she is a mentor, a boss, a sister and a friend — and everyone’s role model. And that her inner strength and sensitivity touches others, convincing them to think big and conquer bigger.

Physiogel’s #FreeInMySkin Movement provides women with helpful guides like the Freedom List Challenge so they can share and talk about their skin “journeys” in their lives.

“Many of you may still remember what my life was like before I discovered Physiogel. I’m very proud to share with you the continuation of my journey towards being completely free in my skin. And I’m ready for more!” Patti says.

To fulfill its vision to help people do more and feel better, GSK is strongly encouraging Filipinas to discover their true selves by taking the New Physiogel Freedom List Challenge and join the #FreeInMySkin Movement. Log on to www.freeinmyskin.com/ph and take the Challenge yourself.