Philippines launches biggest Music Portal through SMART and MCA Music

For the price of a soda  you can now download the Music you want!

Smart Communications, Inc. (Smart), The Philippines’ leading wireless services provider  has forged a broad partnership with the world’s number one music company, MCA Music, Inc. a Universal Music Group International (UMGI) company, to offer what it called a “game-changing” online music service.

A first in the world, the deal between the two companies will make the more than 3 million tracks in MCA Music’s  global catalog exclusively available to the over 70 million subscribers of Smart and the other mobile brands under the PLDT group, Talk ‘N Text and Sun Cellular.

Smart will start offering content from MCA Music at very affordable rates and convenient terms through “Smart Music”, its new online music portal which instantly becomes the largest digital store of its kind in the country.

Smart Music will offer music downloads for as low as P15 per track – the lowest peso rate in the digital music market today. New releases will be sold at P20 each track –roughly half the comparable rates of other online music stores.

Moreover, subscribers can pay for their downloads by charging these against their prepaid load or their postpaid bill. This eliminates the need to have a credit card, which is a major barrier to many Filipinos who want to purchase legitimate music online.

Smart Music can be accessed via smartphone, tablet or laptop through

According to Charles Lim, EVP and head of wireless consumer business for Smart and Sun Cellular, Smart Music is a vital part of the PLDT Group’s multimedia strategy.


Smart ambassador and Pinoy member of the international hiphop group Black Eyed,surprises the guests as he joined the Smart executives in celebrating the launch of Smart Music.
(L-R) PLDT and Smart Chairman Manny V. Pangilinan; Smart’s EVP and head of wireless consumer business Charles A. Lim; Smart’s Chief Wireless Advisor Orlando Vea; and PLDT and Smart President and CEO Napoleon L. Nazareno.


“We will rapidly grow our multimedia content offerings in the next few months.  What better way to jumpstart this effort than by offering what’s close to the hearts of Filipinos – music,” said Lim.

“Music is so much a part of Filipinos’ lifestyle. Through our partnership with Universal Music Group (UMGI) and its local company MCA Music, we will enrich our subscribers’ lives by democratizing access to legitimate music and enabling them to keep creating the playlists of their lives in fast, easy and affordable
way,”  he added.

Smart Public Affairs Head Ramon Isberto shows how Smart Music works to Philippine Popular Music Festival (PhilPop) official Patricia Hizon, and PhilPop executive director and music icon Ryan Cayabyab. 

UMGI and MCA Music welcomed the partnership, citing the company’s own business strategy of offering more of its music tracks online.

“With the number of subscribers Smart has across the country, we’re virtually rolling out millions of retail outlets right in the hands of our consumers,” said Ricky Ilacad, president of MCA Music . “We at UMGI and MCA Music are excited to bring our extensive roster of global and local artists closer to every Filipino music lover.”

Philippine football stars and Smart ambassadors Phil and James Younghusband share their excitement for Smart Music as they love to download songs all the time

Beyond the music content distribution, the partnership also allows for extensive music marketing and branding tie-ups between Smart and MCA Music.

For instance, Smart has the license to use Top 40 and catalog songs in MCA Music’s full library in its promotional activities. For the duration of the partnership, Smart will also be a major presentor of the Philippine concerts of some of MCA Music’s international and local artists.

Korean Model, RX 93.1 DJ and FHM ColumnistJinri Parktries out Smart Music for the first time

“Through this partnership, we shall provide Filipinos better access to the best music and the most popular artists here and worldwide,” said Lim.

“In September for example, MCA Music  will bring one of its prime artists Rihanna for a concert here in the Philippines, and Smart will be a major presentor, bringing to the Filipinos not just the show, but the whole music experience through our group’s converged services,” he said.

MCA Music boasts of a music catalog that spans multiple genres across several eras. The record company carries in its labels some of the world’s most popular music superstars like Taylor Swift, Justin Bieber, Mariah Carey, Jennifer Lopez, Lady Gaga, U2, Black Eyed Peas, Eminem, and more.

Philippine rock icon and Smart ambassador Ely Buendiaperforms with his band under MCA Music, Pupil

MCA Music also carries the license to music’s classic collections like the Beatles, The Rolling Stones and Motown catalogs.

Locally, the MCA Music roster is being headlined by artists like Ely Buendia and his bands Pupil and The Oktaves, Sitti, Nyoy Volante, Urbandub, Franco, ChicoSci and more.
With Smart, Talk ‘N Text, Sun Cellular and broadband services Smart Bro and Sun Broadband along with other multimedia services from PLDT and in partnership with Mediaquest (TV5/Cignal), the PLDT group envisions to build the most extensive mobile content distribution in the country.

(L-R) Magic 89.9 Boys Night Out DJs Sam YG, Slick Rick and Tony Toni broadcast the event live from Hyve Superclub in Bonifacio Global City

Musician and entrepreneur (right) RJ Jacintoshows support for Smart Music as he tries out this “game-changing” innovation. 

Joined by Smart youth ambassador Elmo Magalona,Smart’s Product Manager for Music and Video Lucille Tang demonstrates to the crowd how to download songs from the Smart Music portal from their phones and tablets

Register your Smart account and purchase music via mobile or web.

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