As it nears its target of 450 new stores this year, PSC remains committed to expanding into underserved areas
Philippine Seven Corporation (PSC), the Philippine licensee for 7-Eleven convenience stores, , announced the opening of its 4000th store in the country, marking a significant milestone for the Paterno-led company.
The landmark branch is located in the Newport District, Pasay City, and coincides with the company’s 40th-anniversary celebration.
“Reaching 4000 stores is an incredible milestone that reflects the trust and loyalty we’ve earned from our customers over the years. It’s also a tribute to the hard work and dedication of our team,” PSC co-founder and chairman of the board Jose T. Pardo said in a statement.
This year marks four decades since PSC opened its very first 7-Eleven store on February 29, 1984, at the corner of EDSA and Kamias Road in Metro Manila.
From this humble beginning, PSC has grown into a nationwide icon, with 7-Eleven becoming a staple in the daily lives of millions of Filipinos.
Expanding Further Into Underserved Areas
As PSC reaches this impressive milestone, it remains focused on its future growth. The company has plans to open 450 additional stores by the end of this year and 500 more in 2025.
A key part of this strategy is expanding into underserved areas, with the farthest branch to date located in Western Mindanao. “We are focusing our efforts on reaching communities that need us the most,” said PSC President and CEO Jose Victor Paterno.
Sustainability and Innovation at the Forefront
In addition to expanding its reach, PSC is also committed to incorporating sustainability and innovation into its stores. The 4000th store in Newport features upgraded dining spaces and utilizes solar panels, reflecting the company’s push towards more environmentally friendly practices.
The store also showcases PSC’s unique product offerings, including its 21 To Go chicken and Cafe Reserve brands, catering to evolving consumer demands.
“Forty-gether kasama ang paborito mong kapitbahay”To commemorate its 40th year, PSC launched the “Forty-gether kasama ang paborito mong kapitbahay” campaign, celebrating the brand’s journey from a single store to a nationwide presence.
The campaign underscores 7-Eleven’s role as a trusted companion in Filipino neighborhoods, offering everyday convenience and fostering countless moments of connection.
With continued growth and a commitment to innovation, PSC is set to remain an integral part of Filipino life for many years to come, ensuring that more communities—both urban and rural—benefit from the convenience that 7-Eleven brings.