The Philippine market is on the cusp of a borderless revolution, with the potential to accelerate local businesses and industries to new heights. The Petal Ads Summit 2023, themed ‘Go Beyond, Go Borderless’, brought together notable organizations such as AVOW, AppsFlyer, GroupM, and more to discuss and emphasize the opportunities presented by the latest mobile advertising landscape.
Co-hosted by Huawei Philippines and Adglow, the summit featured established Philippines brands, partners, leading experts, and like-minded powerhouses sharing ideas and discussing challenges in the current economy. Petal Ads, a mobile advertising platform formerly known as HUAWEI Ads, highlighted the opportunity to accelerate and drive brands’ efforts through first-party data in a mobile-first advertising world. The summit showcased the potential of borderless marketing solutions for sectors such as travel & transport, finance, e-commerce, and more.
The CEO of Adglow, Alejandro Guillen, expressed confidence that Petal Ads could deliver powerful advertising solutions with its high-quality audience and fraud-free environment. Meanwhile, GroupM Head of Digital & e-commerce, Laurent Goirand, shared that as AI redefines the mobile advertising landscape, we are unlocking the potential to create meaningful connections between brands and consumers, powered by data and enhanced by human creativity. Co-Founder & Chief Revenue Officer of AVOW, Ashwin Shekhar, shared strategies to empower mobile marketers through Smart Media buying and a KPI-driven approach to maximize their campaigns.
Ken Liang, Director of Philippines Ecosystem Development and Operation, elaborated on the goal to present Philippine businesses with more advanced global commercial solutions. This is not to create competition with other platforms, but to provide relevant options that fit their needs. With the introduction of two new solutions during the Petal Ads Summit, businesses can now expand their global connectivity and strengthen their positions. The advancements in technology create an abundance of cross-border opportunities, especially with the China market being the largest in the world.
During the summit, Petal Ads also announced its rebranding from HUAWEI Ads to Petal Ads, presenting more cutting-edge and borderless solutions to a wider audience. The rebranding hopes to help the Philippines strengthen its mobile advertising ecosystem while contributing the latest technology and industry solutions to boost the economy. As an all-scenario intelligent marketing platform, Petal Ads provides marketing and traffic monetization services for advertisers and publishers worldwide to help them achieve business growth and improve brand value.
The Petal Ads Summit 2023 was an excellent opportunity to showcase the potential of borderless marketing solutions for the Philippine market. With Petal Ads’ cutting-edge technology and industry solutions, businesses can boost their efforts and expand their global reach, further strengthening the Philippine economy.
For more information on Petal Ads, please visit the website here: https://ads.huawei.com/usermgtportal/home/index.html
