Nutrilite turns 80; vows to continue pioneering phytonutrient research

To mark the 80th anniversary of Nutrilite, Amway and the Nutrilite Health Institute are releasing the 2014 Nutrilite Global Phytonutrient Report, one of the few reports that examines global fruit and vegetable intake and availability, and the potential implications on health.

The Nutrilite Global Phytonutrient Report reveals a gap between the amount of fruits and vegetables recommended by the World Health Organization and what people actually eat. That gap can be caused by busy schedules, limited access to any or a variety of fresh produce, as well as personal taste preferences.

“We are proud to say that we are the number one selling brand of vitamin and dietary supplements in the world marketplace. It’s an exciting accomplishment, but really it’s just the beginning. We are going to continue our drive and quest to improve our product line to expand the knowledge of phytonutrients and stay at the leading edge of this very exciting field of optimal health. We know if we do that we can really be of service to people all over the world.” Dr. Sam Rehnborg, President of the Nutrilite Health Institute and son of Nutrilite Founder Carl Rehnbora.

In the early 20th century, before people knew what “phytonutrients” were and even before the word “vitamin” was widely used, future Nutrilite founder Carl Rehnborg was in China, already observing the connection between health and a diet rich in fruits and vegetables.

He was even experimenting with his own crude supplements. Now, 80 years after the Nutrilite brand was founded, it is the number one selling brand of vitamins and dietary supplements in the world.*

Nutrilite continues to grow in sales, infrastructure and expertise, remaining at the forefront of researching plant-based nutrients, now commonly known as phytonutrients.

“Carl was truly way ahead of his time. His vision and passion led to such an innovative solution — preserving these phytonutrients so that each one of us can easily fill the nutrition gaps in our diets when we don’t eat enough fruits and vegetables,” said Kanan Banerjee, Amway vice president for global branding in nutrition and wellness.

“Life has changed a lot since 1934. Most of us are busier with less time to eat right, making Nutrilite more relevant today than ever before.”

“These results are a big part of helping people understand how they can and should eat in order to fill their nutritional gaps and make an investment each and every day to live healthier lives for the benefit of their families and for themselves. Nutrilite’s philosophy of optimal health embodies healthy balanced nutrition that includes an abundance of plant foods and regular physical activity or exercise as two key foundational components for everyone,” said Dr. Keith Randolph, technology strategist atthe Nutrilite Health Institute.

Color Your Story World Tour
Report highlights are being shared throughout 2014 during the Color Your Story World Tour. The tour features Nutrilite scientists, other experts and Dr. Sam Rehnborg, Carl’s son and the president of the Nutrilite Health Institute.

“Throughout our history, Nutrilite has taken the lead in nutritional sciences and the use of phytonutrients. By staying true to our commitment of combining the best of science with the best of nature, we have become a global health and wellness leader,” said Rehnborg.

Amway and Nutrilite leaders also are unveiling a fully redesigned Center for Optimal Health in Buena Park, California (U.S.), with new facilities for manufacturing, and research and development.

The $42 million renovation and expansion includes an elaborate rooftop display where visitors can learn about Nutrilite farming operations, product offerings and Carl Rehnborg’sjourney to starting Nutrilite. The work is being completed in phases with the final dedication on September 17, 2014, as part of the anniversary celebration.