Global Partnership to Continue Elevating Basketball for the Next Generation
NIKE, Inc., the NBA, WNBA, and NBA G League have announced a 12-year extension of their partnership, continuing NIKE, Inc.’s role as the exclusive on-court uniform and apparel provider through 2037. This extension solidifies NIKE, Inc.‘s leadership in global basketball and its commitment to the sport’s growth.
The partnership will see NIKE, Inc. designing and producing uniforms, on-court apparel, and fan gear, along with new content initiatives, grassroots programs, and a joint membership program. NIKE, Inc. will also deepen its investment in the WNBA, continuing to champion the women’s game.
“Nike has always been more than a league sponsor — we’re a strategic partner with an unwavering commitment to growing the game,” says Elliott Hill, NIKE, Inc. President and CEO. “Our collective power, global reach, and genuine love for the game will only continue to create new pathways and opportunities for players and fans.”
“This partnership extension reflects our enduring commitment to growing the game, championing basketball culture and supporting the next generation of athletes,” says Sarah Mensah, President, Jordan Brand. “We put athletes, and the game, at the center of all we do, and this extension serves to further galvanize hoopers behind a shared pursuit of greatness.”
NBA Commissioner Adam Silver praised the partnership’s focus on youth basketball, stating, “With an added focus on youth basketball, our expanded partnership will create even more opportunities for aspiring players to learn and compete at all levels and for fans of all ages to engage with the NBA and WNBA.”
The agreement also includes continued collaboration with the National Basketball Players Association (NBPA). “We’re excited to renew our partnership with Nike and continue to showcase our players’ efforts on and off the court,” says NBPA Executive Director, Andre Iguodala.
Since partnering in 1992, NIKE, Inc. has been a driving force in the sport’s development, and this extension will further expand access and enhance programming for youth, girls, and players across all levels through initiatives like Jr. NBA/Jr. WNBA, Basketball Without Borders, and the Nike Elite Youth Basketball League. NIKE, Inc. will also maintain its presence at key league events such as NBA All-Star, WNBA Draft, and NBA Global Games.
