New Lego Store to showcase Filipino Culture, intros Lego Passport

The LEGO Group, in partnership with Ban Kee Trading, Inc., announces the opening of a new LEGO Certified Store at the Ayala Manila Bay area.

Set to open on October 26, the store promises a fun, interactive environment where families and LEGO enthusiasts can create lasting memories through hands-on play.

The grand opening will be a celebration of Filipino culture, blending local pride with creative play.

Speaking about the new store, Justin Bautista, Sales and Marketing Manager at Ban Kee Trading, Inc., shared, “We wanted to incorporate what makes our Filipino culture unique into the in-store experience. Filipinos value strong family bonds and a sense of community, so we’ve infused these elements into the store experience, creating an environment that feels welcoming and familiar to Filipino LEGO fans. Ultimately, we want our guests to build not just bricks, but also memories that reflect our identity.”

New Store, New Experiences:

The LEGO Certified Store Manila Bay is introducing exciting firsts for Filipino fans, along with exclusive offerings designed to enhance the LEGO experience:

• The First-Ever LEGO Passport in the Philippines: The store will launch an exclusive LEGO Passport program, inviting fans to collect stamps from LEGO stores around the world. This limited-edition passport is FREE for the first two weeks (October 26 – November 8) and available only at the Manila Bay store before expanding to other LEGO Certified Stores. To get one, simply follow LEGO Certified Store PH and Ban Kee Bricks on social media, snap a selfie at the store, and share it using the official hashtags.

• A Stunning Mural of Filipino Culture: Guests will be greeted by a vibrant LEGO mural that pays homage to the nation’s history and heritage, featuring iconic symbols like Mt. Mayon, the Lion Head of Baguio, the Barong Tagalog, and the majestic Philippine Eagle. Each piece invites visitors to reconnect with their cultural roots through play.

• The Philippines’ First LEGO 3D Model: The store will also showcase an exclusive 3D model of the iconic Mamang Sorbetero and his ice cream cart, capturing the essence of Filipino street life. This beautifully detailed model is a tribute to the country’s colorful street culture and a must-see for fans.

Grand Opening Day Specials:

To mark the opening, guests can enjoy exciting deals on October 26:

• Exclusive Bundles: Shoppers who spend a minimum of PHP 6,000 will receive a FREE LEGO Foldable Shopper’s Bag, the 40528 LEGO Brand Retail Store set, and the 40691 Mythical Pegasus set.

• Holiday Vouchers: For purchases over PHP 5,000, customers will receive PHP 500 vouchers, valid until the end of the year, perfect for holiday shopping.

Join the Fun and Build Memories!

Don’t miss the grand opening of the LEGO Certified Store Manila Bay on October 26! Whether you’re a lifelong LEGO fan or just starting your journey, there’s something for everyone to enjoy. Drop by, grab your exclusive LEGO Passport, and join us in celebrating Filipino creativity and community spirit.

For more information, visit www.bankeebricks.ph and follow LEGO Certified Store PH on Facebook and Instagram.