Did you know that you can make a lot of abandoned children happy this Christmas just by requesting the song “Fill My Cup?”
The upbeat new single from international rockstar MiG Ayesa, debuted last November 22, simultaneously in three radio stations, Jam 88.3, Magic 89.9, and 103.5 K-Lite.
According to MiG, who created the song in collaboration with insurance company FWD Life, he hopes the song will inspire Filipinos to live their lives to the fullest.
“Fill My Cup” is a song about resilience and optimistically taking on life’s challenges and future uncertainties by just living life to the fullest.
“We are only given a certain time on this earth and I think we should be “filling” it up with everything we can possibility do. The song begins with the lines ‘I could tell you about my day of sorrow; I’d rather think of what I’ll do tomorrow All day, all night I know it’s gonna be so alright…” I could sing about my woes and worries I’d rather order beer and eat my curries Bus, trains, jet planes… Take me to my destinations,” You see there are just so many amazing things to see and do in this world, we shouldn’t let our uncertainty and fears bring us down,” says MiG.
“Filipinos are musical people. We express ourselves through music and lyrics. And we thought what better way to communicate how we, as a brand, embody the Filipino spirit—their love of life, their resilience, their optimism. “Fill My Cup” really captures the very essence of FWD’s philosophy of celebrating life and living life to the fullest. It’s such a feel-good and positive song and we hope it motivates Filipinos to live life to the fullest and always pursue their passions. When they do, FWD Life has their backs,” said Roche Vandenberghe, FWD Life Philippines’ Head of Marketing.
That is why FWD is leading the charge toward inspiring Filipinos starting with the unprivileged kids at the Sta. Rita Orphanage. Every time the song“Fill My Cup” is requested and played on the radio, P50 will be donated to the orphanage, a loving home that takes care of abandoned and orphaned children.
MiG Ayesa, according to Vandenberghe, was the perfect partner for this project because not only is he a world-class musician and talented actor, but he also lives and breathes the FWD brand message. The song’s music video perfectly captures MiG’s zeal for life, as shown in the behind-the-scenes footage of the studio recording and clips of his own personal experiences and adventures.
“Fill My Cup is my own personal soundtrack as it echoes my take on life and how I look at opportunities and challenges. It’s all about following your passions, “filling” up life with everything you can and never giving up. There are so many amazing things to see and to do in this world and we shouldn’t let our uncertainties and fears stop us. And that’s exactly what FWD wants to tell everyone—that they will be there to back you up, just in case something goes wrong. Remember, fortune favors the brave and FWD is there to help you be brave,” MiG shared.
“It was easy to find inspiration writing it because FWD’s message matched the very essence of this song. I have had my fair share of ups and downs and you never really know where life will take you. You just have to roll with the punches, and keep on doing what you love to do since at the end of the day, you’ll never go wrong with following your passion. And this is exactly what FWD wants to tell everyone. Their message strongly echoes my personal take on life that Fill My Cup could easily be my life’s soundtrack.”
The song’s music video meanwhile, captures MiGs zeal for life as shown in the behind the scenes footage of the recording process to clips of his own personal adventures—that took him to snowcapped mountains, lush green forests, and beautiful beaches around the world.
Watch our complete video coverage of the Fill My Cup launch held last Saturday at the FWD office in BGC.
To learn more about how to Get Ready to Live, visit the FWD website at fwd.com.ph
