In a sunlit corner of Lola Café Mabini, the air buzzed with warm brunch chatter, and stories of grit, hustle, and the undeniable spirit of Filipino entrepreneurship.
For this media event, it was all about GoGo Xpress’s heartfelt tribute to the real heroes behind the online economy—the digital-age dreamers, the risk-takers, the small business owners who keep the wheels of local e-commerce turning.
BOSSes ng Bayan, GoGo Xpress’s latest campaign, is a love letter to its community of merchants, celebrating the journey from side hustles to sustainable brands. It’s a reminder that behind every neatly wrapped parcel is someone who dared to dream, adapt, and keep going.
“This is more than an event. It’s our commitment to championing the real movers behind Filipino e-commerce,” shared Raffy Vicente, President of QuadX Inc., the parent company of GoGo Xpress. “Each seller we celebrate today represents thousands more across the country who are building livelihoods online.
BOSSes ng Bayan is our way of saying: We see you. We believe in you. And we’re here to help you grow.”
More Than Just Deliveries
Since its launch in 2019, GoGo Xpress has helped over 329,000 Filipino merchants complete transactions. In 2025 alone, over 22,000 sellers have used the platform—nearly 3,500 of them are new, proof that e-commerce continues to grow as a viable path for income, creativity, and connection.
But BOSSes ng Bayan isn’t about numbers. It’s about narratives. And GoGo Xpress is putting the spotlight on stories that matter—those of perseverance, passion, and purpose.
The event brought together a colorful mix of merchant ambassadors, media, and community partners. Each featured BOSS had their own story to tell: one of self-started ventures, handmade products, wellness movements, and long-standing family brands reimagined for a digital-first world.
Faces Behind the Parcels
Among the standouts was Jam Tan Velez, the founder of V&M Naturals, a wellness-focused skincare brand encouraging self-care through nature-based formulations. “With GoGo Xpress, we can focus on self-love and service while they handle the shipping,” she said. Her brand is a favorite among those looking for holistic, local beauty alternatives.
Then there’s Rachel Lynn Ang of The Sun People, changing the way we see SPF. For her, sun care isn’t just about avoiding sunburn—it’s about protecting your future. “Every parcel we send is a step toward a more mindful, sun-protected generation,” she shared. Her mission is clear: make sun protection part of every Filipino’s daily routine.
Meanwhile, Southstar Drug, a household name in health and wellness, continues to evolve through logistics partnerships like GoGo Xpress. “They help us deliver essential healthcare items to more communities quickly and efficiently,” said Vien Jaimee Leonoras, Head of Business Development. With GoGo Xpress’s expansive reach, even far-flung areas can access the basics they need to stay healthy.
Kim Lato, the trailblazing tech entrepreneur behind Kimstore, one of the first major players in Philippine e-commerce. Kim started her business in 2006—well before online shopping became mainstream—selling gadgets on Multiply when the concept of e-commerce was still novel in the country.
“I took a leap of faith and a lot of guts,” she recalled, inspired by how Amazon was changing the game abroad. But in 2013, Multiply abruptly shut down. For many early digital entrepreneurs, it was devastating. Kim had no PR warning, no backup system—just an Excel file of her customers’ names, emails, and phone numbers. “All I could do was text them that Multiply was closing and ask if they still wanted to order.”To her surprise, the response was overwhelming. “That’s when I realized—this isn’t the end. People were rooting for us.”
She pivoted to Facebook, learned the ropes of digital marketing, and slowly rebuilt her brand from scratch. “As online entrepreneurs, the digital space is our playground. So we had to innovate and adapt.”Kimstore eventually grew into a full-fledged tech brand, expanding its distribution channels beyond social media. Kim emphasized how important it is not to rely solely on a single platform.
“Don’t put all your eggs in one basket. Build your own site, own your customer data. That’s what gives you control and sustainability.”Throughout her nearly 20-year journey, Kim has seen the landscape evolve—from Multiply and Facebook selling to the rise of marketplaces like Lazada and Shopee, and now, the age of social commerce and content-driven shopping.
“Today, customers want more than just a transaction—they want to be entertained, inspired. Entrepreneurs have to become their own influencers.”
For Kim, being a boss means staying passionate, adapting constantly, and seeing problems as doors to new opportunities. “The pandemic proved it—e-commerce is no longer optional. It’s a digital revolution. And Filipinos? We’re gutsy and creative. The opportunity is there. You just have to take it.”
“From day one, GoGo Xpress has been key in helping us deliver on our promise of value and speed,” she said, crediting the partnership for helping her keep up with nationwide demand.
Awards That Go Beyond Sales
The event’s emotional core was the awarding of the first-ever BOSSes ng Bayan recognition—a roster of honors not based solely on revenue or volume, but on consistency, creativity, and community connection.
- Maria Angel Del Mundo received the GoGo Xpress – BOSS Walang Mintis Award for a flawless fulfillment track record.
- Spades Clothing took home the Shopify – BOSS Mintis of the Year Award for precise order handling and customer care.
- Southstar Drug was given the GoGo Xpress – BOSS Sipag Award for tireless dedication to service.
- Kimstore also earned the Shopify – BOSS Sipag Award, a nod to its relentless drive in tech retail.
- Trust and reliability were honored through the GoGo Xpress – BOSS Tiwala Award, given to Momnors, and the Shopify – BOSS Tiwala Award, awarded to ZEUS.
- Finally, Richelle Quezon was crowned GoGo Xpress – BOSS of the Year, while Undrafted 1600 received the Shopify – BOSS of the Year Award for building a bold, authentic brand that connects with its audience.
Next Stop: Sugod neGOsyo
And just when the applause had settled, GoGo Xpress unveiled its next surprise: Sugod neGOsyo, a campaign extension that brings the BOSSes ng Bayan spirit straight to the doorsteps of merchants across the country. The initiative will spotlight select sellers in their own communities, recognizing the grit it takes to keep pushing even when no one is watching.
It’s clear: GoGo Xpress isn’t just moving parcels. It’s moving people. With every shipping label and order confirmation, it’s uplifting entrepreneurs and building an ecosystem where local business doesn’t just survive—it thrives.
In a country where digital transformation often feels reserved for big businesses, BOSSes ng Bayan reminds us that the real revolution is happening at home—at kitchen counters, in sari-sari store backrooms, through smartphones and social media pages.
It’s the age of the Filipino entrepreneur. And GoGo Xpress is here to deliver that message—one package, one story, one BOSS at a time.
Follow @gogoxpress on social media to meet more inspiring BOSSes and be part of the movement.
