LG to introduce Optimus L Series II

Consumer electronics giant LG is set to unveil the second generation of its widely successful Optimus L Style Series mobile phones.

“LG’s rich design heritage is evident in the upcoming Optimus L Series II,” Lawrence Kim, Vice President for LG Mobile Communications Division, said. “It embodies the beauty of the first L Series but with a more refined touch. The Optimus L Series II is the product of a careful research and design which reflects contemporary aesthetics and innovations that improve on the original,” he added.

The original L Style Series, known for its sleek and stylish designs coupled with advanced Android technology, sold more than 10 million units worldwide in the first 10 months since it was released.

“We’re confident that we can keep the momentum with the L SeriesII’s much improved features. It’s definitely a worthy successor,” Lawrence Kim noted.

Bolder features
The L SeriesII will feature four new design elements: seamless layout, laser cut contour, radiant rear design and smart LED lighting on the home button.

It also offers an expanded set of user-convenient features including those unique to LG smartphones such as QuickMemo, Quick Button and Safety Care.

QuickMemo allows users to capture and share handwritten ideas with others using just a fingertip. Quick Button enables customers to personalize a hotkey to launch any application such as the camera, browser, music player or even QuickMemo. Safety Care offers three options—emergency call forwarding, phone non-usage notice and my location notice—which can be programmed to contact family or friends in case of an emergency.

User experience is enhanced with the high-resolution IPS display and extended capacity battery. Like its predecessor, the L SeriesII also allows users to seamlessly switch between two networks with just one phone.

Strong contender
“LG has a history of pushing the envelope when it comes to style and Optimus L Series II builds on this heritage of design innovation,” Jong-seok Park, LG Electronics Mobile Communications Company president and chief executive officer, said. He furthered, “By improving on the sophisticated style and premium features of the original Optimus L Series, we expect this second generation L Series to be a strong player in the mobile phone market.”

For more information about the L Series II, log on to www.facebook.com/LGOptimusPH or visit any LG mobile concept store.

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