L.12.12: LACOSTE POLOSHIRT IN A WATCH COLLECTION

As iconic and recognizable as the crocodile logo is the classic cotton petit pique poloshirt that tennis legend René Lacoste designed in 1927. Nicknamed the crocodile for his tenacity on the court, the athlete created a uniform that would allow for better sweat absorption and freedom of movement. He named it L.12.12 – L for Lacoste, 1 for its one-of-a-kind fabric, 2 for its short sleeves, and 12 for the number of the final version of the design he selected for production. Heralding the birth of contemporary sportswear, the L.12.12 has remained a beloved wardrobe staple for the elegantly athletic.

The L.12.12 is the spirit of an icon, reinvented in a watch, its pure design, clean lines, unique pique texture and vibrant monochrome palette are the inspiration behind the watch to suit any lifestyle, mood or occasion.

Now, Lacoste’s sporting spirit is reignited with the L.12.12 or Lacoste 12.12–a collection of timepieces that follows their 6 signature colors green, white, red, black and blue. Launched last December 12, 2014 at the Isabela Room of Makati Shangri-la, the fun sporty event was hosted by Patricia Bermudez-Hizon and Anthony Suntay.

“Much like the classic polo shirt it is named after, the Lacoste.12.12 watch embodies the brand’s rich history of designing crisp, elegant pieces, and we are really excited to be bringing its 2014 Holiday collection to Manila,” says Julian Addison, MGI President for Asia Pacific. “Filipinos seem to have a tasteful yet practical sense of aesthetics – values that are manifest in these timepieces.”

There is a timepiece for whatever the mood calls for. Take the classic preppy tack, go for masculine and powerful, understated and simple or relaxed and laidback. Whatever you choose, the result is timeless, simple, wearable elegance for work and play.

Simplicity, refinement and comfort are the hallmarks of Lacoste’s wearable icons. The light, airy piqué fabric that serves as the polo shirt’s unique signature is faithfully echoed on the watch by an attractive petit piqué mesh effect running around the case sides and along the soft-touch silicone strap. Ready to take a bite out of 3 o‘clock is the legendary green crocodile that adorns each dial. Indeed, wearing a Lacoste.12.12 watch is wearing a true classic on your sleeve.

Lacoste Watches are available at L Timestudio, Wristpod, select Chronos Boutiques, SM Department Stores, The Landmark and Robinson’s Department Stores.