Kim Chiu celebrates the sweet life with GOYA

More than five decades on, there is one chocolate brand that has kept generations of Filipinos together in celebrating life’s sweetest moments–GOYA.

As the nation’s preferred chocolate, Goya shows the way in celebrating life’s simple pleasures at it recently held the “Celebrate Everyday with Goya,” thanksgiving event for the media and its valued partners. Held at the Circle Events Place in QC, it was an uncomplicated and fun-filled night where everyone had a chance to enjoy the company of friends and taste the delicious chocolate-y treats from Goya.

Joining in the fun was Kapamilya princess Kim Chiu who sang several songs and actively participated in the games and posed for the cameras. With her presence and support, Kim helped made the event a trending topic on Twitter.

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Goya General Manager Josenilo Chincuanco thanked Kim Chiu whom he said was very much instrumental in elevating the awareness level on Goya, particularly among the younger set who may have not known that there is a fully homegrown chocolate brand that is as tasty as the other imported brands but not as expensive.

“Credit goes also to Kim Chiu for tirelessly helping us in promoting Goya as part of everyone’s lives. Her association with Goya was a big plus factor in increasing awareness about Goya. Our chocolate products, in particular the Goya chocolate bar, is the most preferred chocolate bar in the market. A big thank you to Kim for helping us” he relates.

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“Every day we work tirelessly for our family and loved ones and whenever we accomplish something, it is but fitting to celebrate it in our own way, whether alone or with friends. Celebrating our life’s events helps make us more positive and therefore allows us to be even more motivated to continue and pursue our objectives and dreams,” explains Chincuanco.

“With Goya, we now make delicious, world-class and premium-quality chocolates that are within their reach. They don’t have to spend more or wait for their relatives’ ‘padala’ or ‘pasalubong’ to enjoy delectable chocolates. It’s now available right here in our country, the finest chocolate at a price they all can afford. That alone is worthy enough to celebrate,” he relates.

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“We strive to become better every day and we hope that in Filipinos’ celebrations, holiday or not, they could make Goya a significant part of their celebration,” he adds.

Goya now offers wide-array of products from chocolates bars, to dragees, chocolate covered-pretzel twists, chocolate wafers and even chocolate spreads. All manufactured using Swiss chocolate-making technology.

Five Decades of Sweetness

Chincuanco Jr., attributes the sweet success of the popular chocolate brand to innovations by making the confectionary brand more exciting in terms of taste and packaging.

“Innovation is key. From three to four Goya brands, we have increased the brands and kept on introducing new and more innovative products that will attract the interest of chocolate-loving Filipinos,”he says.

Up to the present, Goya still continues to tickle the taste buds of Pinoys with a variety of sweet treats since the first brand of cube-sized chocolates wrapped in foil hit the store shelves in 1956.

Since then, it has raised the bar of chocolate-making in the country when it introduced dark chocolates, dark mint chocolates, white chocolates, almonds dipped in chocolates, crunchy bite-size chocolates and choco-covered biscuits. Goya has later ventured into making luscious chocolate spreads and even baking products like choco syrup, brownie mixes and premium cocoa powder.

And Chincuanco also placed value in the contribution of Goya employees in helping bring Goya to the status where it is right now.

“We treated our people as vital cogs in our growth curve so they are very important to us.”

He believes that the people in the background, from the factory to the administration and marketing and sales, contributed immensely to the success and growth of Goya chocolates in the Philippines. The company continues to empower its people by continuously recognizing their strengths and capabilities to bring out the best in them, and leveraged on these qualities to create a better brand that will benefit the market.

With their employees’ enhanced productivity and performance, Chincuanco supported this by going aggressive with their advertising and promotion blitzes to make more people aware about Goya and share their people’s best work through their products.

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At present, Goya now enjoys being the most preferred chocolate bar in the country. With the Philippines as the second-ranked confectionary brand in Asia, and Indonesia perched on the top spot, quality remains an important aspect of the company’s existence. Goya makes it a point that every Filipino will enjoy delicious and premium chocolates and get their money’s worth. “Anything that has to do with chocolates, Goya definitely has one,” says Chincuanco.

 

There is, indeed, no stopping Goya as it plans to add more exciting products in its lineup thatwill be forever loved by more Filipinos—and perhaps in other countries as well.

For certified chocolate aficionados out there, visit the Goya Chocoholics Facebook fan page at http://www.facebook.com/GoyaChocoholics.

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