In a grand ceremony held at the most posh hotel in Quezon City, the newly opened Solaire North, Beautéderm welcomed its latest brand ambassador Jennylyn Mercado.
Recognized as the “Ultimate Star” Jennylyn has become one of the most beloved actresses in the Philippines, since she won the very first Starstruck reality TV show.
Known for her timeless beauty and stellar talent, Jennylyn’s partnership with the renowned beauty and wellness brand marks a new chapter in her illustrious career.
Beautéderm’s founder, Rhea “Rei” Anicoche-Tan, expressed her excitement and pride during the event, emphasizing the synergy between the brand’s values and Jennylyn’s persona. “Jennylyn embodies the grace, elegance, and authenticity that Beautéderm stands for,” Rei stated. The event was nothing short of spectacular, reflecting the brand’s commitment to excellence and innovation in the beauty industry.
A Grand Welcome Fit for a Star
The launch event, meticulously planned by Rei, featured a stunning high-ceiling ballroom adorned with flowers and a lavish luncheon. Guests, dressed in white, enjoyed live acoustic music that set a warm and inviting tone for the afternoon. Rei, dressed in a vibrant coral cocktail dress, made a memorable entrance with Jennylyn, who looked radiant in a golden column dress. The two walked arm in arm, delighting the audience with a playful rendition of a Carpenters hit.
The Perfect Match
Rei’s choice of Jennylyn as the face of Beautéderm’s Cristaux line of serums was a natural fit. Jennylyn’s glowing skin and genuine endorsement of the products were testaments to their quality. “Ate Rei sent me the products a while back because I can’t just endorse a product without trying it,” Jennylyn shared. “I have very sensitive skin, but I had no reactions with the serums, and I was glowing.”
Jennylyn uses the Cristaux Vitamin C serum in the morning and the Cristaux Niacinamide serum at night, along with the Retinol serum as needed. These products have become an integral part of her skincare routine, helping her manage her sensitive skin conditions like rosacea and psoriasis. Her personal experience with the serums underscores Beautéderm’s commitment to creating effective, high-quality skincare solutions.
The mutual admiration between Rei and Jennylyn was evident throughout the event. Rei praised Jennylyn not only for her beauty and star power but also for her genuine and kind-hearted nature. “She’s a big celebrity, but she treats everyone here like family,” Rei noted. This authenticity and warmth are qualities that Rei values deeply in her brand ambassadors.
Beautéderm’s products, much like their A-list celebrity endorsers, embody the perfect blend of excellence and authenticity. Just as the brand meticulously formulates its products to deliver tangible results, it equally invests in choosing endorsers who genuinely use and believe in the products. This strategy ensures that consumers receive honest and effective endorsements, creating a deeper trust in the brand.
Jennylyn, in turn, expressed her gratitude and admiration for Rei. “Ms. Rhea Tan is an inspiration to everyone. She’s really good at what she does — business. People look up to her because she’s authentic and sincere. I believe in the products,” Jennylyn said.
Looking Ahead
As Beautéderm celebrates its 15th anniversary, the addition of Jennylyn Mercado to its roster of endorsers is a testament to the brand’s enduring appeal and commitment to quality. The Cristaux line of serums, which includes the Retinol (anti-aging), Vitamin C (brightening), and Hydra-Beauty (anti-acne), are available at major online platforms and Beautéderm stores nationwide.
With Jennylyn Mercado as the new face of Beautéderm, the brand hopes to inspire more Filipinas to feel confident and beautiful in their own skin. This partnership is more than just an endorsement; it is a celebration of beauty, authenticity, and shared values. As Rei summed up, “If I could help more actors and more people thrive at the same time as Beautéderm, so long as they’re like Jennylyn, I’ll keep doing what I can.”
