As soon as you step into the newly-opened Bang & Olufsen Store at the Edsa Shangri-la Plaza Mall, better ready yourself for the deafening sound you hear— but it’s not because of the loud volume of their speakers. Rather it’s the screaming sound of class and high class design of its very first showroom in the Philippines—but it could also come from your excitement.
The store concept is based on the Bang & Olufsen blueprint evolution shop concept characterized by understated Scandinavian quality with furnishings in blonded maple. All the individual elements that make the Blueprint Evolution shop concept have been designed with an attention to detail and to a level of quality that matches Bang & Olufsen’s minimalistic design.
Minimalist elegance—probably the best way to describe both the Bang & Olufsen showroom and the brand itself. Sleek and unassuming yet stands out because of its uber-chic designs and unrivalled quality.
The 149-sqm store has been certified to master and offer solutions in an exclusive store concept where, Bang & Olufsen products will integrate with other elements in the store and promises to bring to its customers an extraordinary experience.
As the first flagship store, everything had to shipped from Denmark to conform to the company’s strict standards. “Everything you see here was imported from Denmark, states Michael Ostergaard, managing director of MJ Group of Companies. “It sounds crazy that we need to get the paint from Denmark and floor from Denmark but this is a flagship showroom and requires uniformity in all aspects and in all forms.”
“As a design-conscious company, Bang & Olufsen harbours an inherent respect for the architecture and originality of a building. When developing new shops we respect traditional local building methods and always try to retain and emphasize the special characteristics of a given building, street or area,” Ostergaard added.
Each element of a Bang & Olufsen shop is created to ensure that the customer receives the best possible impression of the brand. From the discrete, sleek façade with its fibre optic lettering through to the simple yet stylish shop layout, every visit to a Bang & Olufsen shop will be an unforgettable experience.
The environment inside the shop is accessible and welcoming. It projects excellence through the carefully researched colour schemes and the selective use of quality materials. The materials used include bright maple wood, natural aluminium, white corian and glass. These combine to create a fresh, bright and well-lit Scandinavian setting in which the Bang & Olufsen products are presented.
Bang & Olufsen at the Edsa Shangri-la Plaza mall features the new B&O Play retail wall and interactive table display to highlight the new B&O Play Collection. B&O Play is the sister brand of Bang & Olufsen – which offers portable, entry level products that accentuate the hallmark of B&O competencies of superior sound performance and strong design aesthetics. Further, B&O play provides premium listening and viewing experiences to digitally connected design fans.
Bang & Olufsen was founded in Struer, Denmark, in 1925 by Peter Bang and Svend Olufsen, two innovative, young engineers devoted to high quality audio reproduction. Since then, the brand has become an icon of performance and design excellence through its long-standing craftsmanship tradition and the strongest possible commitment to high-tech research and development.
Still at the forefront of domestic technology, Bang & Olufsen has extended its comprehensive experience with integrated audio and video solutions for the home to other areas such as the hospitality and automotive industries in recent years. Consequently, its current product range epitomizes seamless media experiences in the home as well as in the car and on the move. For more information on Bang & Olufsen, please visit www.bang-olufsen.com.
Visit the showroom at Unit 2326-2327 Level 2 East Wing Shangri-la Plaza Mandaluyong City, Philippines to experience the true BeoLiving.
