WHERE WAS ED UY? ELECTROLUX HQ Bonifacio Global City, Taguig.
DATE: April 23, 2014 / FRIDAY
WHAT: Delightful-E Yummy treats made easy with Electrolux
Who would have thought that an event about kitchen recipes and appliances could be so exciting?
But that was exactly what happened as we went with several other bloggers to Electrolux’ housewarming” party at its new headquarters located at Bonifacio Global City.
Rather than just discussing the features of its new line of home appliances, Electrolux instead launched an exciting new campaign… called “Delightful-E Yummy.”
Delightful-E Yummy brings the delight back in everyday home activities with the family. These bonding moments become an avenue for enriching the culinary experience of food preparation and sharing meals with the family.
Electrolux also kicked off its digital campaign with the Delightful-E Yummy online photo contest, Delightful-E Yummy Web Series on Youtube, and Your Moments with Mommy consumer contest.
Electrolux seeks to bring back those happy moments of today, not only in the kitchen but throughout the entire house as it launches its Delightful-E campaign during a “housewarming” party held at its new office in Bonifacio Global City, Taguig.
Delightful-E Yummy brings the delight back in everyday home activities with the family. These bonding moments become an avenue for enriching the culinary experience of food preparation and sharing meals with the family.
“Electrolux believes that the kitchen is the heart of the home,” shares Andrea Pionilla, Marketing Manager, Electrolux Philippines, Inc. “Delightful-E Yummy capitalizes on the simple yet most treasured family moments spent inside the kitchen as well as the stories that come with it.”
The event featured a cooking show with a twist wherein Electrolux brand endorsers— celebrity chefs Chef Rosebud Benitez, Chef Bruce Lim, Chezka Kramer and daughter Kendra and mompreneur Janice Villanueva—shared family recipes that have touched their lives.
Delamar hosted the event with Electrolux endorsers Chef Bruce Lim and Janice Crisostomo-Villanueva. To personify the campaign, Electrolux introduced its newest set of brand endorsers who best represent and embody what Delightful-E Yummy aims to promote.
“With everything I am juggling, sometimes it’s tough to find time to bond with my family,” shares Janice Crisostomo-Villanueva. Janice is the founder of Mommy Mundo, a family-focused online portal comprised of an active community of over 30,000 women.“This is why I enjoy weekends when there are less things to attend to. I spend more time in the kitchen baking and preparing our family’s favorite dishes—sometimes my children stay and watch, and learn how to do the recipes as well.”
“The best thing about being an Electrolux brand endorser is that I am able to promote strong family ties with the brand,” says Cheska Kramer, a celebrity mom of three and wife to basketball star, Doug Kramer.“Doing simple chores with the family becomes bonding moments with the help of Electrolux home appliances.”
Having a newborn baby in the house is a big joy to us,” says Chef Rosebud Benitez-Velasco, who recently gave birth to her baby, Kaeden. “But now I have less time for cooking and doing household chores. I love having Electrolux products because they are reliable and easy to use. Having these as my assistants in the kitchen and around the house really cut down the list of things I need to worry about.”
Chef Bruce Lim shares, “I am proud to be working with Electrolux, a brand that puts importance to the value of family. Families need not go out of the house to bond; even doing simple chores at home can be enjoyable when done together. I bring my son with me to the kitchen so he can watch and learn what I love to do, and I tell him stories about the dishes I make too.”
The DELIGHTFUL event ended with a fun game as Ferds Bondoy of Fleishman Hillard hosted “Blogger Feud.” Similar to Family Feud the game surveyed some of most common household chores made easier by having Electrolux appliances.
Check out the recipes shared by these celebrity endorsers:
It was a day of delightful announcements as Electrolux also kicked off its digital campaign with the Delightful-E Yummy online photo contest, Delightful-E Yummy Web Series on Youtube, and Your Moments with Mommy consumer contest.
To know more about these exciting announcements, visit www.facebook.com/thelittlewhitebook or follow @ElectroluxPH on Twitter and Instagram.
Discover new kitchen experiences with Electrolux
With new recipes and fusion dishes that are made available to the market, it is important to have kitchen appliances that are multi-functional, reliable, and easy to use. With this in mind, Electrolux carries a range of kitchen appliances to help consumers discover new experiences in the kitchen.
The induction technology is now available in an Electrolux cooking range. This kitchen appliance has four induction zones for quick and flameless cooking. This energy-efficient cooker features a 61L electric oven and grill to help you whip up a variety of dishes.The induction cooking range is perfect for any kind of dish, may it be an energy-boosting breakfast, a hearty lunch, or a delectable cake for dessert.
With its numerous auto-cook programs designed for your different needs, the Electrolux built-in microwave oven makes cooking easier and less time-consuming. It comes in a 25L capacity perfect for cooking bigger food servings. With numerous auto-cook programs and a grill function to assist you in preparing perfectly cooked meals. Whether it be reheating last night’s leftovers, or getting creative with a delicious mug cake, you are assured that your meals will be cooked perfectly in no time. Each of us were very lucky to bring home this microwave.
The sleek design Electrolux 3-Door NutriFresh refrigerator has an adaptive cooling system that saves energy and improves food preservation. It comes with a patented NutriLight feature that helps improve the vitamin content of vegetables and fruits and a flexible storage that organizes and maximizes the space you use. With the cooling power of this refrigerator, your creamy mango float cake will keep solid and tasty for a long time.
The Electrolux Powermix Silent Blender keeps your kitchen a peaceful place, functioning powerfully at a low noise level. It also comes with a grinder that can be used for dry foods such as coffee beans and nuts. This powerful blender is perfect for the health-conscious who enjoy a cold healthy, tasty drink like a carrot-mango and herb smoothie.
