CREBA National Convention and Housing Expo: Pioneering ‘A Home for Every Filipino’

In the vast landscape of real estate and housing in the Philippines, one organization has stood as a guiding light for half a century. The Chamber of Real Estate and Builders’ Associations Inc. (CREBA), as the umbrella organization of the real estate and housing industry, has consistently pursued a vision that resonates with the heart of every Filipino: “A Home for Every Filipino.” This year, CREBA marks 50 years of remarkable achievements in pursuit of this goal, with yearlong celebratory activities culminating in the CREBA National Convention & Housing Expo.

With a noble mission like “A Home for Every Filipino,” CREBA has not only etched its name in the annals of the industry but has also garnered widespread support from government officials and industry leaders alike. The organization’s unwavering commitment to providing affordable housing solutions has struck a chord with many, making it a central hub for professionals and enthusiasts of the real estate sector.

The three-day CREBA National Convention and Housing Expo, set to take place from September 26 to 28, 2023, promises to be an instrumental event. Leading the charge is Senator JV Ejercito, Chairman of the Senate Committee on Housing, Urban Development, and Resettlements, and a host of government officials. The venue for this pivotal gathering is the prestigious SMX Mall of Asia and Conrad Hotel Manila, offering the perfect backdrop for discussions on the future of housing in the Philippines.

Beyond its longstanding legacy and esteemed reputation, this year’s event assumes greater significance as CREBA celebrates its 50th founding anniversary. As the “oldest and largest” umbrella advocacy group in the housing sector, CREBA’s rich history is testimony to its commitment to improving the lives of Filipinos through accessible housing solutions.

The CREBA Housing Expo, accessible to the public from September 26, will be a treasure trove for all things housing-related. Real estate developers, banks, government financial institutions, contractors, construction supplies manufacturers, online payment gateways, building technologies, furniture, and design inspirations – the expo is a veritable one-stop-shop for all your housing needs. But this expo isn’t just about products; it’s an oasis of knowledge, offering home improvement tips and design inspirations.

The event is more than just a marketplace. It’s also a hub of learning. Attendees will have access to free seminars on housing, catering to various sectors like overseas Filipino workers (OFWs), seafarers, teachers, employees, and uniformed personnel. Moreover, Continuing Professional Development (CPD) sessions and accreditation opportunities for real estate brokers and salespersons will be available.

The first day of the convention is dedicated to unlocking investments and exploring affordable home financing options. With insights and discussions, it promises to unveil the pathway to realizing housing dreams for many.

CREBA National President, Noel Toti M. Cariño, Housing Committee Chair, Senator Joseph Victor G. Ejercito, Executive Vice President, Elsie D. Chua, and Academic Programs Chair, Avelina P. Acuña.

The second day shifts the focus towards building the future through infrastructure innovations and green practices, with expert speakers elucidating the prospects of housing and urban development in the Philippines.

Elsie Chua, the Executive Vice President and Chair of the organizing committee, emphasized that the expo, while encompassing all aspects of housing, also aims to provide design inspirations and home improvement tips, ensuring that visitors leave with more than just brochures and flyers.

The culmination on September 28 will revolve around sustainable solutions by navigating through global best practices. It’s a day to ponder the future of housing and its impact on the environment.

One of the major highlights of the convention is the CREBA Pillar Awards, honoring the “developers of the decade” during the Golden Jubilee Gala Night. This prestigious award acknowledges excellence and innovation in Philippine real estate development in terms of social and economic impacts, sustainability, and adaptation to the changing demands of the property market.

The support for this convention is awe-inspiring. Leading industry players like Boysen, Vistaland, and Communityline Housing are Platinum Sponsors. Gold sponsors include DMCI Homes, SM Development Corp., Ayala Land, Megaworld Corp., San Miguel Corp., R-Land, and Primehomes. Silver sponsors include Filinvest Land, Robinsons Land, and Sta. Lucia Land. Several other key players in the industry have also pledged their support, showing a united front in the quest for affordable housing.

CREBA National President Noel Toti Cariño is excited about the event, emphasizing the collaboration between the government and private industry stakeholders from CREBA’s nearly 30 chapters nationwide.

In their call to action, CREBA leaders remind everyone that real estate encompasses all businesses. They urge all members, partners, and allies in the industry to participate in this crucial phase of national development. This event is not just about housing; it’s about building a brighter future for all Filipinos, one home at a time.

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