Celebrating “Sarap ng #LutongNanay”

Adobong Baka


Ginataang Manok at Kalabasa
Ginataang Manok at Kalabasa


In our hearts and minds, we all know that families who enjoy meals cooked by moms are more fulfilled. Indeed, research shows they are far more likely to develop lifelong bonds, which endure in spite of the pressures of modern life, time and even distance. Unfortunately though, in today’s busy world and despite the obvious benefits, home cooking is in decline.

Adobo sa Luyang Dilaw
Adobo sa Luyang Dilaw

New research reveals that even in the Philippines – where home cooking remains an important component of family life – almost 80 percent of young people aged between 23 and 27 admitted they cannot cook.

From among more than 1,000 respondents surveyed, the top two reasons mentioned by respondents on why they do not cook as often, are a lack of confidence and inadequate knowledge about recipes.

Many Filipino moms aspire to be great cooks and they want to serve flavorful meals which have a positive impact on their families. However, it is not always easy: her decreasing confidence coupled with the increasing demands on her time, make this very difficult in a modern world.

Crispy Tadyang
Crispy Tadyang


“Home-cooking is in decline but Knorr is fighting back here in the Philippines to inspire and help moms create the wonder of their flavor, and build lifelong family bonds,” declares Oliver Sicam, Unilever’s Marketing Director for Foods.Tinola Ramen

Knorr is determined to make mom-cooked flavor matter again by inspiring people to cook more at home and by showing how mom-cooked flavors are the real key to the powerful bonds mothers yearn to build with their loved ones.

The “Sarap ng #LutongNanay” Movement
Knorr aims to ensure that meals prepared by moms remain an integral part of home life, so that strong family bonds continue to move the world forward. We call this “Sarap ng #LutongNanay,” a movement that is backed by the latest scientific discoveries.

Working with leaders in the field has confirmed that mom-cooked flavors help create memories which reach parts of the brain that other experiences cannot. The way the brain connects memories with the wonderful flavors cooked by mom for children, creates deeper and more vivid emotions than any other.

World-renowned neuroscientist Dr. Stuart Firestein, PHD from New York’s Columbia University has been carrying out research into the wonder of mom-cooked flavors for many years. “Flavors she cooks up in her kitchen reach the parts of the brain, heart and soul that other things just can’t reach,” says Firestein.Curried Shrimp

“What continues to fascinate me is how the brain instinctively knows that certain flavors and foods have the power to mean more to us than just sustenance. This is called sensory recall and is a phenomenon which demonstrates how the brain is hard-wired to respond in certain ways to different tastes and smells. Even over time and distance, when we taste mom’s cooking, it transports us back to a special place and a unique memory,” he adds.


Knorr Inspires Mom to Cook
That’s why Knorr is launching a new campaign in the Philippines to inspire and raise up a new generation of moms who believe in the wonder of home cooking. Knorr aims to enable moms with creative tips and recipes to whip up delicious meals for their families.

Knorr’s “Sarap ng #LutongNanay” movement is lead by its new brand ambassador, Carmina Villarroel. Cooking for her husband and twins, Carmina knows how important sharing food with loved ones is. These days, when each minute must be spent wisely, cooking at home is made more convenient for modern moms like Carmina with Knorr. Even the simplest dishes become more meaningful because they’re made with love by mom right at home.

Last Nov. 20, real moms joined Knorr and Carmina as they celebrated and reignited the love for mom’s cooking at the kick-off of the “Sarap ng #LutongNanay” movement. Together with fellow mom influencers Dimples Romana, Delamar Arias, Pia Guanio and Danica Sotto, Carmina encouraged moms to spend a day bringing back their passion for cooking and sharing the importance of home-cooked meals with fellow moms. There was a talk where moms re-educated themselves on the latest issues on cooking at home; followed by an exciting cook-out where moms recreated classic Filipino dishes with a twist, as they swapped tips and tricks with other mommies.

Tinola sa Gata

According to Knorr Senior Brand Manager Jec Inocencio, “The “Sarap ng #LutongNanay” movement is just one of the many ways Knorr continues to prove that it understands modern moms’ needs, whilst developing a new generation of cooking moms, by providing convenient cooking solutions without sacrificing taste that families crave and love.”

Knorr’s “Sarap ng #LutongNanay” empowers moms to know their way around the kitchen, to encourage them to spend even just a few minutes each day to see what they can make for and with their families. It can be yet another occasion to strengthen bonds and to create memories that last a lifetime. Long after meals have been served, children will remember with fondness the times spent with mom experimenting in the kitchen. That there were things learned and laughter shared.

For a meal to be meaningful or memorable, it doesn’t need to have a whole lot of effort when there is lots of love. So go on, moms! Take pride in your cooking, no matter how many minutes or hours you get to spend improving on it. Dishes can only become better and more flavorful because Knorr is with you every step of the way.