As if the magnitude of superheroes and its impact on the Marvel Cinematic Universe isn’t enough, Marvel’s “Captain America: Civil War” is even made “grander” as it will be the first film to use the new IMAX/Arri 2D Camera which adds “incredible scale to it,” according to co-director Joe Russo.
The IMAX/Arri 2D Camera is designed to complement the high-resolution capture technologies that achieve the highest level of digital image. IMAX has been very selective as to who utilizes its cameras, limiting it to Zack Snyder (“Batman v. Superman: Dawn of Justice”), Brad Bird (“Mission: Impossible – Ghost Protocol”), Christopher Nolan (“Interstellar”), and J.J. Abrams (“Star Wars: The Force Awakens”). The newest addition, the IMAX/Arri 2D Camera has been christened by the latest installment of the Captain America franchise.
Roughly 15 minutes of the film, including what co-director Joe Russo describes as one sequence was shot with the cameras.
“We like being on the cutting edge of technology, and we like to enhance storytelling with technology in a way that pushes the narrative forward creatively,” said Russo. “When you’re working on a Marvel film, there’s a sense of showmanship that goes along with the movies, and no exhibitor exploits that better than Imax.”
The new cameras have emerged through a co-development partnership between the wide screen company and Arri, the German motion picture supply giant. Imax currently has a 3D digital camera and 2D film camera, but is manufacturing the new technology in recognition of the fact that more and more films are shot digitally.
Imax has been very selective about allowing filmmakers to use its cameras, limiting their use to a few A-list names such as Zack Snyder (“Batman v. Superman: Dawn of Justice”), Brad Bird (“Mission: Impossible – Ghost Protocol”), Christopher Nolan (“Interstellar”) and J.J. Abrams (“Star Wars: The Force Awakens”).
“The demand for our cameras has never been stronger,” said Greg Foster, CEO of Imax Entertainment. “But we’ve had a supply/demand issue. In a very calculated way we held back the supply, and that’s increased demand in a way that we haven’t been able to satisfy.”
Naturally, the film is best projected onto screens in IMAX theatres, which widen the view of the scene making sure no perspective is cut off frame. “When you’re working on a Marvel film, there’s a sense of showmanship that goes along with the movies, and no exhibitor exploits that better than IMAX,” says Russo.
This summer, choose the extraordinary and make a stand by watching with the best. Choose IMAX. Visit the interactive “Captain America: Civil War” booth at SM City North EDSA from April 13 onwards to win premium items. Marvel’s “Captain America: Civil War” will be out in all IMAX theatres and SM Cinema theatres beginning April 27. Complement your movie-watching with freshly popped popcorn and movie collectibles found at SM Cinema’s snack brand, Snack Time. For more information, visit www.smcinema.com, or like and follow SM Cinema on facebook (/SMCinema), @SM_Cinema on Twitter and Instagram.
Marvel’s “Captain America: Civil War” stars Chris Evans, Robert Downey Jr., Scarlett Johansson, Sebastian Stan, Anthony Mackie, Don Cheadle, Jeremy Renner, Chadwick Boseman, Paul Bettany, Elizabeth Olsen, Paul Rudd, Emily VanCamp, Marisa Tomei, Tom Holland, Frank Grillo and Martin Freeman, with William Hurt and Daniel Brühl.
Anthony & Joe Russo are directing with Kevin Feige, p.g.a. producing. Louis D’Esposito, Victoria Alonso, Patricia Whitcher, Nate Moore and Stan Lee are the executive producers. The screenplay is by Christopher Markus & Stephen McFeely.
Get ready to pick a side and join the nonstop action playing out on two fronts when Marvel’s “Captain America: Civil War” opens in theaters on Wednesday, April 27th.
