Can Nokia Zoom back on top with the Lumia 1020?

If you’re a Pinoy who loves mobile phones, chances are you once owned a Nokia phone or two at one point.

There was a time when Nokia was the “Status” symbol, and perhaps the most responsible for all those shops at Greenhils and all the phone accessory stores in the city.

Nokia was also the company responsible for the first camera phone the 7650 which changed the way people used their phones but the company unfortunately did not live happily ever after for long.

Setting its sights to try and recapture the camera-phone loving market Nokia tries to get closer than ever before with a smartphone that reinvents zoom and leaves the rest behind with a 41 megapixel resolution.

The Nokia Lumia 1020 sets a new benchmark in smartphone imaging by producing one of the sharpest images possible by any digital camera thanks to Nokia’s innovative PureView technology, including a second generation 41 megapixel sensor, six lens Carl Zeiss optics with optical image stabilization – allowing people to capture, edit and share professional quality photos and videos.

Using a new application called Nokia Pro Camera, the Nokia Lumia 1020 reinvents zoom, enabling people to shoot first and then zoom later to discover and re-discover stories that contain more detail than the eye can see. With a beautiful interface that visually demonstrates how settings will affect the final photo or video, Nokia Pro Camera simplifies features usually reserved for professional cameras and teaches people how to take better photographs.

“Consumers want to capture and share memorable experiences with their smartphone. We want to take people on a journey from capturing pictures to recording and sharing their lives. The Nokia Lumia 1020 brings new meaning to pictures and continues to strengthen Nokia’s leadership in imaging. The Nokia Lumia 1020 is the first smartphone to exceed many standalone digital cameras in terms of image quality capture ensuring users always have that perfect photo – day or night,” said Gary Chan, Head of Marketing, Pan Asia, Nokia .

The Nokia Lumia 1020 is the most versatile digital camera in the market today. Its unique dual capture feature simultaneously takes a high resolution 38 megapixel image for endless editing opportunities, and creates a 5 megapixel picture that is easy to share on social networks with Windows Phone 8.

“The Nokia Lumia 1020 marks a giant leap forward in smartphone photography. With its 41 megapixel sensor and Nokia Pro Camera app, the Nokia Lumia 1020 boosts creativity and makes it easier to shoot, edit and share pictures with unrivaled clarity,” said Chan.

Delivering crystal clear pictures even in low light conditions, the Nokia Lumia 1020 also captures blur-free videos with stereo sound at the loudest concerts thanks to the Nokia Rich Recording feature, which handles sound pressure levels six times louder than conventional smartphone microphones.
With over 175,000 apps, the personal nature of Windows Phone makes it the perfect platform for the Nokia Lumia 1020, showcasing live images on the Start screen with the Photos tile, quick sharing to social networks, and easy access to files across a number of devices with SkyDrive. With a dedicated camera button, Windows Phone is designed with imaging in mind.
The Nokia Lumia 1020 also features leading Nokia services. There is the leading HERE suite of integrated location services, including HERE Maps with augmented reality and featuring LiveSight making it quick and easy to find new places to take photos.
Nokia Camera Grip
To ensure fun and easy photo-taking, Nokia created the Nokia Camera Grip, an accessory designed to perfectly fit the Nokia Lumia 1020 and making it easier to get the shot you want, especially single-handed. The Camera Grip includes a built-in, rechargeable 1020 mAh battery to capture up to 285 more photos. The versatile Nokia Camera Grip can attach to any standard camera tripod for those moments when you to take self-portraits or for setting-up the perfect long-exposure shot.
Price and availability

The Nokia Lumia 1020 is now  available in yellow, white and black at a price of PHP 35,650 with the free Nokia Camera Grip (valued at P4,000 but will not be sold separately) through Nokia Stores, authorized retailers and local operators with attractive data plans.

Nokia Lumia 1020 Specifications
Operating system Windows Phone 8
HERE location and mapping services Free global HERE Maps and HERE Drive+; Free HERE Transit available in the Store
Display 4.5″ AMOLED WXGA (1280×768), 2.5D sculpted Corning Gorilla Glass 3, PureMotion HD+, ClearBlack, high brightness mode, sunlight readability, super sensitive touch, Nokia Glance Screen
Battery 2,000 mAh battery, wireless charging supported via cover
Processor 1.5 GHz dual-core Qualcomm Snapdragon S4
Main camera PureView 41 MP with optical image stabilization, Resolution: 7712 x 5360. 6-lens Carl Zeiss optics, high resolution zoom 3x. Xenon flash for still images, LED flash for video. 1080p 30fps video recording. Includes Nokia Pro Camera and Nokia Smart Camera.
Front facing camera HD 1.2 MP wide angle
Memory 2 GB RAM, 32 GB internal memory; 7 GB free SkyDrive cloud storage