McJim Classic Leather picks Azkals Anton del Rosario as new endorser

The first time I met Azkals team member Anton del Rosario was late last year while Jeman of OrangemagazineTV and I were interviewing one of the country’s top oculoplastic surgeons Dr. Raoul Henson at his clinic at the Makati Medical Center.

Anton came in to have his eye checked up and and even apologized for interrupting our interview–not the “jock,” or snob I assumed him to be because of his popularity. He was also quite soft spoken and didn’t have that “star complex” unlike those other lesser known personalities.

So whenever we would run into each other at events I would nod and Anton would smile and nod back, though I was quite sure that he doesn’t remember me at all, and was just being polite.

I didn’t get the chance to talk to him again until earlier today at the launch of his new endorsement of McJim Leather Classic.

After the Q&A, I came up to him and re-introduced myself again mentioning our encounter at Dr. Hensons clinic and he said, “oh yeah so that’s why you look familiar.”

And that instantly made me his fan.

Anton is one of the few prominent athletes that get consulted by reporters for his sense of style: he’s already posed for fashion shoots and has been asked interviews about grooming, men’s fashion, and even what ideal outfit a young lady on a date should wear.

Perhaps this is not so surprising when you see how confident and comfortable Anton is in his own skin-and in whatever outfit he wears. Whether it’s his official football jersey-he plays for Kaya and the Philippine national team, the Azkals-or a simple shirt and jeans, or a tux for a photo shoot, Anton always has a commanding and gentlemanly presence.

But besides his fashion sense its probably his attitude that made him one of the most sought after celebrities–turned endorsers.

Simply put, Anton del Rosario is a REAL Gentleman.

“McJim Classic Leather is always at the forefront of promoting a more gentlemanly culture among Filipino men. We want to bring what used to be considered old-fashion values and men’s styling, into modern day Philippines. These values and this style-sense are classic-but we need to present them to a modern-day audience. This way, we can help foster the Modern Day Filipino Gentleman. For us, Anton del Rosario personifies this ideal. This is why we invited him to be our latest endorser,” according to the management of McJIM Classic Leather.

“It goes beyond looking good in an outfit. Style is part of it, because we believe that a gentleman is always dressed properly and sensibly, with equal consideration for form, function, and aesthetics. Beyond that, we believe a Filipino gentleman is confident and accomplished is his or her chosen field.As one of the leading football players in the country, Anton displays top-level skills, athleticism, and sportsmanship that have been tested in international competitions. In his dealings with others, whether fellow athletes or the people he meets socially, Anton is always polite, articulate, respectful, considerate, smart, and ready to do the right thing in the right situation. We are proud to have him associated with our brand and our values.”

As the new McJim Classic Leather endorser, Anton del Rosario has the opportunity to be a role model for the Modern Filipino Gentleman, and he said that he’s honored to be entrusted with the task.

“It so happens that McJim Classic Leather and I share the same perspective and values when it comes to how a gentleman should dress, think, and behave. It’s the way I was taught to be as a man when I was growing up. I think that these values need to be recognized and applied today by anybody who wishes to be considered a gentleman. I’ll be doing my best to be up to the task,” he said.

Anton follows the McJim’s former endorsers Jose Mari Chan and Edu Manzano, who also exemplified the values that the brand espoused for the modern day Filipino gentleman.

Choosing a world-class athlete like del Rosario as its endorser also gives McJim a more youthful and sporty appeal, as it has often been a brand identified with the older market.

“Anton projects absolute confidence in being Filipino in being as good as anybody else around the world. All of us Filipinos should take this as an inspiration to love ourselves, to be confident, to be as original as what other globally-acclaimed Filipinos and Filipino brands have achieved; to believe in ourselves and to do our best to be world-class in fields like music, the arts, sports, and fashion,” said the management.

For decades McJim Classic Leather products embody a commitment to quality, craftsmanship and skill, style, and the drive to excel. You can rediscover these classic yet always relevant and modern values whenever you buy your own McJim Classic Leather accessory.

As part of its campaign McJim has likewise launched a SPOT THE MCJIM Bus ADS promo featuring its endorser Anton Del Rosario of AZKALS. All you have to do is take a photo of the bus post on the Mc JIM Classic Leather FB page indicating the exact location of where it is spotted, and get a chance to win P5,000!