Since 2011, Ginebra San Miguel’s Ginumanfest has gathered thousands of Filipinos in different regions for an epic night of OPM music, food and the worlds largest selling-gin.
Because of the global pandemic, however, it was impossible for Ginumanfest to go around the country for its live concert series. But that didn’t stop Ginebra San Miguel from gathering the One Ginebra Nation for one night to honor the Filipino spirit.
For this year 2020, as an act of unity in the face of the COVID-19 pandemic, Ginebra San Miguel held its first-ever live online concert. The heritage brand urged us to digitally get together via Ginebra San Miguel’s Facebook Page (https://www.facebook.com/BarangayGinebra/) last June 20 at 8:00 pm, as ONE GINEBRA NATION to support and salute our frontliners, our freedom to enjoy life, and the never-say-die Filipino spirit.
Now more than ever, the message of unity and togetherness of Ginebra San Miguel’s “One Ginebra Nation” campaign could not be more timely.
Early on in the crisis, Ginebra San Miguel found a way to do its part to help as well as to honor the modern heroes in the frontlines.
Aside from donating millions of liters of ethyl alcohol to hospitals and the frontlines, Ginebra San Miguel came out with a reimagination of its iconic label by National Artist Fernando Amorsolo. The image of St. Michael the Archangel vanquishing the devil that has been on the Kuwatro Kantos and Bilog bottles for over 100 years were turned into artworks honoring the brave doctors, nurses, security guards, factory workers, delivery and grocery personnel. These artworks were posted on Ginebra San Miguel’s Facebook Page and netizens were inspired to react and share.
Ginebra San Miguel responded to the clamor to make these artworks an actual bottle label so a limited edition Kuwatro Kantos bottle was released with the commemorative label featuring the healthcare workers.
Ginebra San Miguel also gave more reasons to toast the Filipinos’ heroic deeds and never-say-die spirit when it launched its newest products – GSM Blue Flavors Tamarind Punch and the Ginebra San Miguel Hari one-liter bottle at the live online concert.
A Night of Hope
The live online concert featured three of the Philippines’ biggest bands namely Banda ni Kleggy, Silent Sanctuary, and December Avenue not only kept netizens entertained with their hits, they also sent out messages of hope and encouragement.
Hosted by Magic 89.9’s DJ Suzy Gamboa and DJ CJ Rivera, viewers were encouraged to prepare their favorite Ginebra San Miguel drinks as they were also treated to the special participation of industry idols such as Sue Ramirez, 2020 Ginebra San Miguel Calendar Girl Sanya Lopez, top favorite candidates from Miss Universe Philippines pageant, and the Barangay Ginebra San Miguel Gin Kings.
As the event carried on and the festivities came to a close, guests and viewers gathered in a virtual toast as heroes celebrating heroes and gave thanks to everyone who made the unforgettable night possible.
You can still catch the first Ginumanfest live online concert event via Ginebra San Miguel’s Official Facebook page https://www.facebook.com/BarangayGinebra/
This event was brought to us by Ginebra San Miguel, GSM Blue, and GSM Premium Gin and was powered by Magic 89.9.