The Loop X brings gadgets, gaming and matcha to SM North EDSA
Shopping for a new gadget usually starts with a wish list and ends with an unboxing. At The Loop X, there are a few tempting stops in between: a VR room, a racing simulator, an audio wall and even a matcha bar.
Now officially open on the 3rd floor of SM North EDSA The Annex, The Loop’s first flagship store gives shoppers room to explore how different devices fit into their lives. Whether you’re choosing between an iPhone and an Android phone, upgrading your laptop or finding accessories for your setup, the store brings plenty of options together in a sleek, vibrant space.
The “X” gives the concept its three themes: Xperience, Xplore and Xcape.
Xperience: Try the tech before you choose
A spec sheet can tell you plenty about a gadget. Getting your hands on it helps you decide whether it feels right for you.
The Loop X combines personalized service with interactive zones where visitors can explore the gear. Step into the VR Room, take the racing simulator for a spin or browse the His and Hers displays for ideas on pairing products.
An immersive audio wall lets shoppers test sound gear, while the enhancement wall brings together accessories and mobile add-ons for personalizing a device or completing a setup.
These spaces give shoppers more to work with when comparing products—and a few reasons to take their time.
Xplore: Find your next upgrade
The Loop X carries the complete Apple lineup alongside devices and accessories from Samsung, realme, Xiaomi, TECNO, HUAWEI, HONOR, nubia, vivo, OPPO and Nintendo.
Lifestyle brands Oura, Plaid, Amazfit and Rokid add more choices for shoppers exploring wearable technology and other digital gear.
That range makes the store worth a visit even if you haven’t settled on a particular brand. You can explore options for your phone, laptop, gaming setup and daily routine under one roof, with staff available to help narrow the choices.
Xcape: Take a matcha break
Choosing your next gadget can take a little deliberation. The Loop X offers a place to pause.
The Loop Bar, an exclusive in-store matcha bar, lets customers sit down with a drink while considering their next purchase. It’s an inviting addition for anyone who wants to browse, compare and take a break before making a decision.
Between the interactive zones, broad selection and matcha bar, The Loop X gives a tech shopping trip a few welcome detours. You might arrive with a specific upgrade in mind—or discover something you want to try along the way.
Visit The Loop X on the 3rd floor of SM North EDSA The Annex. X marks the spot.
