Valentine’s season arrived with an unexpected kind of kilig at SM North EDSA — not from bouquets or chocolate displays, but from a growing crowd gathered around rows of small sealed boxes. POP MART, the global designer toy brand known for its blind box collectibles, has officially opened its third store in the Philippines at Level 3, The Block, SM North EDSA, marking its first permanent location in Quezon City.
The opening quickly drew attention from collectors and fans alike, along with several familiar faces who stopped by to experience the new space firsthand. Among those present were actress Marian Rivera, singer Martin Nievera, actress Janice de Belen, actor Rocco Nacino, and athlete Melissa Gohing. Their presence reflected how POP MART’s appeal has extended beyond traditional collectors, becoming part of a broader lifestyle moment that continues to grow locally.
The new 177-square-meter store expands POP MART’s footprint in the country, joining its flagship location at SM Megamall and its branch at SM Aura. For visitors in Quezon City and nearby areas, the SM North EDSA store makes the blind box experience more accessible — transforming what was once a special trip into something that can now be part of an everyday mall visit.
Inside, the store presents a carefully curated lineup of POP MART’s most recognizable characters, each offering its own distinct identity. Labubu stands out for its varied mischievous charm. Dimoo draws collectors into its dreamy, story-driven worlds. Molly remains instantly recognizable with her iconic wide-eyed stare. Skullpanda brings a more fashion-forward attitude, while Hirono resonates through its minimalist, introspective charm.
Taking center stage this season is Twinkle Twinkle, the shining star of the store, whose soft, luminous design feels especially fitting for Valentine’s.
Blind box collecting continues to resonate because it offers something rare in modern retail — genuine anticipation. Each box holds uncertainty, and with it, the possibility of surprise. The experience becomes less about the object itself and more about the moment of discovery.
With its newest location now open at SM North EDSA, POP MART invites visitors to step into that moment. Whether stopping by out of curiosity, searching for a meaningful gift, or simply wanting to experience the quiet excitement of opening something new, the store offers a reminder that sometimes, the most memorable surprises come in the smallest packages.
This Valentine’s season, POP MART brings that experience a little closer to home — one blind box at a time.
