Kayana and Accenture Partner to Launch a Digital Factory for MVP Group

New collaboration set to drive digital product innovation for Filipino consumers and businesses

Kayana Solutions Inc. (“Kayana”) and Accenture (NYSE: ACN) have announced a strategic partnership to establish a digital factory aimed at accelerating digital product development for the MVP Group of Companies.

“Digital innovation is shaping the future of the Philippine economy, as it is worldwide, and we are dedicated to creating new opportunities for Filipinos to benefit from it,” said Manny V. Pangilinan, Chairman and CEO of Kayana Solutions, Inc. “The launch of Kayana is a commitment to delivering on this promise. Our digital factory will centralize the skills and capabilities required to create hyper-personalized experiences that meet the unique needs of Filipinos.”

Ambe Tierro, Accenture’s country managing director and technology lead in the Philippines, expressed enthusiasm for the partnership, stating, “We share Kayana’s pioneering spirit. This collaboration allows us to bring the full spectrum of Accenture’s services and capabilities to support the MVP Group in delivering value to Filipino businesses and consumers.”

The digital factory will draw on Accenture’s expertise in data-driven, AI-powered customer experiences, and cloud-based solutions. Through Accenture Song, its creative and tech-enabled group, Accenture will lead brand strategy, product research, and user interface (UI) and user experience (UX) design for Kayana. This digital factory will also support other MVP Group businesses and Filipino enterprises looking to create digital solutions.

“By leveraging Accenture Song’s expertise in design, digital products, marketing, commerce, and service, we’re integrating creativity, innovation, and technology to help Kayana meet its commitment to customer-focused innovation,” added Tierro.

Flaviano Faleiro, Accenture Song’s president for Asia Pacific, emphasized the importance of customer experience, stating, “Customer experience is at the heart of the business-customer relationship. We are excited to bring our expertise to help Kayana reimagine these experiences, fostering deeper connections for businesses and consumers across various channels and platforms.”