The great poet Rumi once said “Don’t be satisfied with stories, how things have gone with others. Unfold your own myth.”
To be free is the right of every modern woman. The freedom to make her own decisions and pursue her dreams and passion.
But that freedom should begin from within, from loving oneself and liberating it from insecurities. Being free is being comfortable in one’s own skin, unfortunately dry, sensitive skin may cause emotional struggles and self-doubt, making them miss out on life’s many opportunities each day.
Physiogel, the number-one most prescribed moisturizer by dermatologists, rallies behind the Filipino woman to fully participate in life with the launch of the Free in My Skin Movement at the Makati Shangri-la on September 9, 2014.
Empowering Women
The Free in My Skin Movement embodied by model, TV host and entrepreneur Patti Grandidge, seeks to bring together and honor Filipino women who overcame their insecurities and became the best version of themselves.
Patti, one of the country’s freshest and most beautiful faces, admitted that she used to be like one of every two Filipino women who suffered from dry and sensitive skin.
“We used to travel a lot when I was younger and getting exposed to different climates took a toll on my skin, making it sensitive, itchy, red and dry. This made me quite insecure, and in the world I was in, it was always about first impressions,” she said.
Patti knew that if she wanted to be in control of her life and achieve her goals, she had to overcome her insecurities, starting with her skin.
“Unlike ordinary moisturizers I used before, Physiogel made my skin less dry and sensitive. My skin became so much softer, smoother and definitely healthier.”
Patti said she understands how insecurities can be restraining and wants every Filipina to be free from dry, sensitive skin and to confidently reveal their true selves. Just like she did.
“Its amazing how one simple change in my skincare has renewed my confidence,” she enthused. One of the best feelings is when you feel confident, and have control of your life, like I can do anything! And with Physiogel I am Free In My skin to do just about anything.”
With Physiogel, Patti was able to free herself from skin worries such as dryness and irritation, so she can fulfill the demands of her multi-hyphenated career of being a TV host, model, entrepreneur and loving wife all with equal zest and success.
“I am free in my skin because I know I’m the best version of me as I know how to be. When you have good skin, you feel good. You feel confident. You’re like, I can do this! It’s like one of the best feelings just to feel free and you really can conquer anything that you set your mind to,” declares the Free in My Skin embodiment.
#FreeinMySkin Storytellers Circle
Joining Patti at the movement’s launch were two equally dynamic women who also shared their stories of triumph over their dry, sensitive skin; makeup artist Mica Tuaño-Fuentes and the dentist Karima Tengco-Castro.
For Mica, leaving the corporate world to become a full time make-up artist left her quite lost and vulnerable.
“Making the transition was a bit tough for me. I gained weight after giving birth and I felt so fat, my hair had bald spots and my skin was so bad. I was totally stressed out and it made my skin so dry and and itchy,” she recalled.
With the support of her family and her discovery of Physiogel, Mica eventually got back on her feet, freed herself from her skin insecurities and regained her self-confidence.
“When we were young we were taught to accept ourselves for who we are. But if we truly love ourselves, we should do something to improve our life. Being Free in My Skin is being confident and feeling empowered to completely embrace what life has to offer. It is that carefree feeling that lets you be you,” Mica muses.
Karima on the other hand had to deal with a more serious skin condition. The mother of three suffered from sebhorreic dermatitis, a common inflammatory skin condition that causes flaky, white to yellowish scales to form on oily areas such as the scalp, face or inside the ear, for years.
“I was hesitant to try just any other skin care product as I feared it may just worsen my condition—until I learned about dermatologists recommended Physiogel. Safe and hypoallergenic, it was through Physiogel, that I was finally able to free myself of my skin condition.”
“For me being Free in my Skin is a feeling of empowerment, of being secure, being comfortable with who I am interacting, being positive and feeling good inside and out,” Karima shared.
Honor Hall
Following the success of first Free in Your Skin webisode, which has gained half a million views on Youtube, the event also served as the venue for the premiere of the second webisode that continued Patti Grandidge’s inspiring story.
The Free in My Skin Movement aims to empower women to fully embrace and participate in life by freeing them from dry and sensitive skin, because having dry and sensitive skin can serve as a hindrance for women to fully function to their best abilities. This movement also aims to honor smart, strong, sensitive women who have faced their insecurities (physically and emotionally) and are now embracing and living life to the fullest.
Patti led guests to the Honor Hall where guests posted the names of three women whom they wanted to honor. The movement then quickly shifted online as guests began to honor three of the most significant women in their lives on Facebook, tagging them and posting their photos using the hashtags #FreeInMySkin and #NowPayItForward, and encouraged those who have been tagged to do the same.
As Patti Grandidge says, “As the embodiment of this movement, I am encouraging women to join me in honoring the smart, strong and sensitive women our lives who have all been a source of inspiration. Think of three smart, strong & sensitive women you know and you are proud of and tag them on your Facebook post as how you can see mine on screen:
I honor these women who have inspired me to be #FreeInMySkin: Karen Pamintuan (@kpams808) my manager Cher Gioskos @macheremachere and my mom @bebettes. Cheers to these three smart, strong & sensitive women in my life! Who are yours? #NowPayItForward #PhysiogelPH
“Now all my three honorees have to do is to pay it forward by honoring three women in their lives and so forth. We want every woman in our lives to be part of this movement. And I really think this is one of the many things we can do to reach out to more women who already are and who want to be free in their skin.”
Locking Moisture In
Physiogel® is the only skincare product that has the patented advanced Physiogel BioMimic Technology® that works naturally with your skin to make it less sensitive and dry. Like a jigsaw puzzle, your skin’s natural lipid layers form a matrix, helping to lock the moisture within. This allows Physiogel® to repair dehydrated skin, rehydrate the essential barriers and also revitalize the skin―keeping it healthy from within. Physiogel® is free from perfumes, preservatives or colorants.
For skin that is less sensitive and dry, experience the difference with Physiogel®, the most recommended moisturizer brand by dermatologists in the Philippines.




