Beauty Elements Ventures Inc. brings beauty to light to millions of Filipinas for 10 years

Beauty Elements Venture’s Inc. (BEVI), the manufacturer of the country’s favorite skin-lightening product, Kojiesan, is celebrating 10 fruitful years of bringing a lighter, flawless and more beautiful complexion to Filipinos.

BEVI’s success story is a testament to the undaunted determination of its owner. From a few dozen orders to millions of bars sold, the soap steadily became a favorite among Filipinos. The innovative product reached consumers across the country, and soon after, distribution went worldwide as an export commodity.

BEVI started in a humble office in a residential area of Makati. Now, the company operates from an entire building. It also owns 6 hectares of manufacturing facilities in San Pablo, Laguna, providing employment to more than 500 employees.

BEVI launched the original kojic acid soap formulated the traditional Japanese way and made it even better by adding high-grade virgin coconut oil into the mix.

Kojiesan is an exceptional treatment to even out skin tone, erase dark spots, and other forms of skin pigmentations. It also corrects skin discoloration while lightening the skin. The Kojiesan Classic Line includes the Skin Lightening Soap, Cleanser+Toner, Face Lightening Cream, and Body Lightening Lotion.

With the success of the Classic Line, Kojiesan was able to extend its product lines to other categories such as anti-aging, acne treatment, men’s skincare, cellulite control, sunblock, and fragrances. Results vary individually. How your skin reacts to any skin lightener will depend on your unique skin sensitivity, the extent of the pigmentation, and/or daily sun exposure. Initially, an improvement should be seen in the first or second week, then the ultimate result within the next 30 days or a few weeks thereafter.

Kojiesan’s commitment to quality is reflected in the recognition it garnered for five consecutive years as “Bath Soap Brand of the Year” at the Watson’s Health and Beauty Awards and Consumer “SM Top Choice” Awards.

With more tricks than truth behind what brands say, Kojiesan enjoins us to be careful with what we buy. Some labels brandish catchy, creative terms —triple effect this, intensive that, pinkish white whatever, and touting invented numbers — 4 tones fairer, 7 days faster— with zero consideration for your natural skin’s reaction to adverse products.

And for all the claims and white lies told, the question remains: have they shown us results? It’s time we see the light. No lab-made chemical complexes, no marketing-invented promises. Just you and your natural beauty, shining at its lightest.

The proof is in the pigment, and seeing is believing. So don’t let those brands tell you what works for you. Join the millions who’ve witnessed visible results, because it’s time to BRING YOUR SKIN TO LIGHT with the country’s No. 1 kojic soap: KOJIESAN! SEE IT YOURSELF.

While BEVI looks back at 10 years of market leadership, the company also focuses its attention on the future by introducing a new line of products that would jumpstart a totally new skin revolution.

A SKIN BRIGHTENING REVOLUTION

Focusing on their strengths and resources and a decade of extensive research to perfecting skin lightening, BEVI introduces Bellic Peel and Glow.

“Countries, Japan, Korea, Hongkong have long moved on from skin brightening technology and are now aiming for skin that’s not just white, but skin that glows,” says Frances Favila.

“Michel Coulombe Global Make-up Artist of Laura Mercier once said, that Glowing skin is a result of proper skincare. It means you can wear less make-up and let skin shine through. We linked together this gap in the market and connected it to our strength to create a skin brightening brand the exfoliates gently, peeling your skin to allow for healthy bright skin to shine through.”

Bellic Peel and Glow combines powerful skin care

ingredients such as Glycolic, Salycilic Acid and Bellis Perennis skin care actives that exfoliate and brighten the skin.

Where exfoliating means redness, irritation, uneven peeling, skin damage, Bellic Peel and Glow lets you bloom into the bright and beautiful you

“This skin care revolution is already 10 years in the making. 10 years of extensive research, of searching for the best products, of listening to consumers and finally, after perfecting the skin lightening formula, we are ready to go to the next level, adds Favila.

TO PREVENT AND DEFEND
BEVI also ventures into a new market with the expansion of its Defensil line of products.

“According to Neilsen study, more and more Filipinos are becoming health conscious, it has become a lifestyle choice that influences our daily decision and one important factor is good personal hygiene. Because consequently, poor hygiene can lead to poor health,” explained Kelcey Chua

“There is a saying, “Prevention is always better than the cure.” But in order to PREVENT, we must DEFEND.”

Defensil is your defense against germs, infections, and against sickness.

The new and improved Defensil Pimple Defense Is now powered by a Tri-Active Formula that promises to give better and faster results. This new formulation not only heals pimples, but also promises to lighten those horrific pimple scars.

In additon, BEVI adds two new products, Defensil Antibacterial 50% Isopropyl Alcohol, the first in the market, that gives people higher protection than the usual 40% of other brands and Defensil Antibacterial 70% Isopropyl Alcohol. Both products provide an ideal balance between cleansing and protecting.

“For the first time BEVi is entering the alcohol industry, expanding our territory and taking on a new challenge. The challenge to serve the basic need of every Filipino Family. And with the new Defensil line, we promise to keep you, and most importantly, your loved ones, safe, secure, and protected,” Chua adds.

“We will continue to innovate products and expand our distribution to bring the highest level of consumer experience to a greater number of people. We want to be known as the company who delivers quality and effective products,” says BEVI marketing head, Patricia Veronica Gregorio.