When my mom was still alive, the very first thing she’d ask whenever we entered a new mall or unfamiliar place was simple: “Where’s the toilet?” Maybe that’s why, even today, aside from spotting the toy store, I can instantly tell you exactly where the nearest restroom is.
Here in the Philippines, we value our privacy a little too much whenever we do our private business. And while most malls have certainly improved their restroom game with cleaner stalls and better amenities, Mister Loo takes the experience to an entirely new level—introducing the country’s first true premium toilet and lounge facility.
A Swiss Concept, Now at MOA
“Mister Loo isn’t just another restroom upgrade. It’s a globally acclaimed sanitation pioneer from Switzerland, founded in 2015 by entrepreneurs Dominik Schuler and Andreas Wanner. From its base in Europe, it expanded rapidly across Asia, becoming a trusted name in public sanitation innovation.” Eric Camposagrado, Mister Loo Country Head told us in a quick interview.
“Through a landmark partnership, SM Mall of Asia now proudly hosts the brand’s Philippine debut—its biggest and grandest facility in Asia so far.”
More Than Just Toilets
Think of Mister Loo as a toilet-meets-lounge experience. The premium format offers air-conditioning, modern fixtures like bidets, hydration checks, and even real-time hygiene analytics that track cleanliness throughout the day.
Add in cashless e-payments, and the whole system feels like something straight out of Switzerland’s playbook of precision and orderliness.
For only ₱20, guests don’t just “use the toilet”—they step into a well-kept lounge where they can refresh, hydrate, and relax.
Growth and Ambition
From its existing 60 branches, the company is on track to further expand and open more premium facilities across Asia by 2026, bridging critical gaps in sanitation infrastructure.
In the Philippines, the reception has been overwhelming. Since its July opening at MOA, the branch has averaged 1,000 customers daily, doubling to 1,500–2,000 on weekends. For something as basic as a toilet, that level of demand proves Filipinos are ready for an upgraded, dignified restroom experience.
Mission Beyond Business
But Mister Loo isn’t just about comfort and convenience. Its business model is built around the United Nations Sustainable Development Goals, specifically by:
Providing clean sanitation for communities
Creating dignified jobs for workers
Utilizing eco-friendly practices in maintenance and operation
By 2030, the company envisions operating 500+ Southeast Asia locations, delivering safe sanitation while bridging public health gaps through smart, sustainable solutions.
Changing the Way Filipinos Think About Toilets
For many Filipinos, toilets are an afterthought, something tolerated rather than enjoyed. Mister Loo challenges that mindset. As their brand intro puts it:
“Mister Loo is a globally-acclaimed sanitation pioneer from Switzerland, reimagining public restrooms as accessible, clean, and tech-driven wellness spaces,” Camposagrado, added.
And through its Philippine debut at SM Mall of Asia, Filipinos now get to experience this visionary comfort firsthand—proof that even the most basic human need can be transformed into a world-class experience.
