The Department of Trade and
Industry (DTI) is holding the first-ever DTI Beauty Fair, from August 28 through
September 1, 2024 at the SM Mega
Fashion Hall, Ground Floor, SM
Megamall, Mandaluyong City.
Organized by the DTI through the
Bureau of Market Development,
Promotions, and OTOP (BMDPO) in
coordination with the DTI Regional
and Provincial Offices , the DTI
Beauty Fair is poised to become a
landmark event for the growing local
beauty industry. This inaugural
event is designed to promote and
market the unique and innovative bea-
uty products crafted by the 50 micro,
small, and medium enterprises
(MSMEs) from across the Philippines.
It will provide a platform for MSMEs
to showcase a wide array of locally
made beauty products, including
skincare, haircare, cosmetics, body
care, handcrafted perfumes, and
raw materials essential for beauty
formulations.
Here’s what to expect:
The event will highlight MSMEs and their respective beauty brands through a specially designed marketplace featuring individual booths where exhibitors can display and sell their products, engage with customers, and pro- mote their offerings toinstitutional buyers.
Make-up Try-on Lounge: Live makeup demonstrations and product sampling will be conducted by exhibitors, allowing visitors to experience the uniqueness and effectiveness of the beauty products first hand.
DTI Beauty Fair Photobooth: To make the event more memorable, a photobooth area withDTI Beauty Fair props will be set up, providing a spe- cial space for capturing fun exper- iencesat the show, especially for self- care and beauty enthusiasts.
Social Media Marketing: In support of MSMEs, the bureau will assist exhib- itors in promotingtheir products on dig- ital platforms through a coordinated social media campaign. This effort aims to attract interest from a wider audience, including millennials and the general public.
“The DTI Beauty Fair represents our commitment to supporting the growth and developmentof MSMEs in the beauty industry,” said DTI Acting Secretary Cristina A. Roque.
“We invite everyone to join us in celebrating the innovation and creativity of our local beautyentrepreneurs and to dis- cover the best of what the Philippines has to offer. ”
The DTI Beauty Fair is open to the public, and admission is free.
